The meme-stock frenzy is back this summer, with some new names drawing traders' attention. Kohl's Corp (NYSE:KSS) stock entered the spotlight earlier this week, jumping 8.8% on Monday and a whopping 37.6% on Tuesday. Today, the retailer was last seen down 15.2% at $12.18, dropping back into negative territory for the year, though the $12 level looks like it could move in as support. 

Shares of Krispy Kreme Inc (NASDAQ:DNUT) were last seen up 6.9% at $4.41, extending yesterday's 26.8% pop and heading for their fourth-straight gain. The stock jumped as high as $5.73 straight out of the gate this morning but has since pared gains, dropping back into penny stock territory. This much-needed rally has DNUT removing itself from a June 24 record low of $2.50, with the shares still down 55.6% year to date. 

GoPro Inc (NASDAQ:GPRO) is up 26.3% at $1.73, hitting 52-week highs and building on yesterday's 41% pop as it heads for its sixth consecutive daily win. The stock has been in penny stock territory for a little over two years now, hitting a record low of 40 cents on April 9. Yesterday, the stock closed above its 320-day moving average for the first time since January 2022. 

Of course, all three stocks are seeing high options volume today. KSS has seen 88,000 calls and 88,000 puts exchanged -- 3.6 times the average daily amount already -- with new positions opening at the most-active weekly 7/25 12-strike put. DNUT has seen 148,000 calls and 78,000 puts cross the tape -- 34.5 times the average daily options volume -- with new positions opening at the most-popular August 5 call. And 87,000 GPRO calls and 55,000 puts have exchanged hands -- 25.3 times the average daily volume -- with new positions opening at the top two contracts, the August 2 and 3 calls. 

The common thread between apparel, donuts, and cameras is short squeeze potential. A la GameStop (GME) in 2020, retail traders love targeting heavily shorted stocks, hoping to squeeze out bearish bettors for outsized gains. Sure enough, KSS and DNUT have a whopping 49 and 31% of their total available float sold short, respectively, while nearly 10% of GPRO's total available float is sold short. 

Solar stock Enphase Energy Inc (NASDAQ:ENPH) was last seen down 11.1% to trade at $37.80, despite the company reporting better-than-expected second-quarter earnings of 69 cents per share on revenue of $363.2 million. A disappointing third-quarter revenue forecast is weighing on the shares, with the Enphase citing ongoing tariff challenges. No fewer than five analysts slashed their price targets after the event, including BofA Global Research to $30. 

Moving back toward its June 17 five-year low of $33.01, the stock is down 44.7% in 2025. Recent policy changes have pressured the solar sector, while on the technical side, the 50-day moving average has helped guide ENPH lower this year.

Options traders are blasting Enphase Energy stock today. So far, 34,000 calls and 23,000 puts have been exchanged, which is quadruple the overall options volume typically seen at this point. The January 2026 45-strike call is the most popular, followed by the weekly 7/25 38-strike put, with new positions opening at the weekly 7/25 39-strike call. 

Of the 31 analysts in coverage, nine carry a "buy" rating, 10 a "hold," and 12 a "sell" or worse. The 12-month consensus price target of $45.55 sits at a 21.2% premium to current levels. 

Toymaker Hasbro Inc (NASDAQ:HAS) is moving 2.7% lower to trade at $75.49, despite posting a notable second-quarter earnings and revenue beat. The company also hiked its revenue outlook and pointed toward a lower-than-expected impact from tariffs in the long term. HAS was up in premarket but pared those gains at the opening bell.

Despite today's breather, Hasbro stock has made significant improvement off its April 9 annual low of $49.00 and sports a 33% year-to-date gain. Today's pullback has run out of steam at the $75 level, an area of support after the shares' July 1 multi-year peak of $78.83.

Ahead of today, options traders have been leaning bullish, with data from the International Securities Exchange (ISE), Cboe Options Exchange (CBOE), and NASDAQ OMX PHLX (PHLX), showing HAS sporting a 10-day call/put volume ratio of 6.47 ranks higher 84% of readings from the past year.

Echoing this, short-term traders are also sporting a call-bias. This is per the security's Schaeffer's put/call open interest ratio (SOIR) of 0.40, which stands in the 5th percentile of readings from the past 12 months. 

It's also worth noting that the stock has tended to outperform these volatility expectations, per its Schaeffer's Volatility Scorecard (SVS) of 95 out of 100.  

Celsius Holdings Inc (NASDAQ:CELH) stock is up 1.3% to trade at $44.90 at last glance, after Citigroup initiated coverage with a "buy" rating, as well as a $55 price target. The firm noted strength in the U.S. energy drink market and international growth opportunities.

The majority of analysts already leaned bullish toward CELH coming into today, with 15 of the 18 in coverage sporting a "buy" or better rating. Echoing this, the 12-month consensus target price of $48.08 is a 7% premium to current levels. The security could benefit from a short squeeze, though, as the 24.89 million shares sold short still account for 15.1% of its available float.

The shares have already added 70.5% in 2025, with the ascending 40-day moving average providing support since June. The equity is also not too distant from its July peak of $47.69, which came just shy of a 52-week high.

An unwinding of pessimism in the options pits could generate additional tailwinds. At the International Securities Exchange (ISE), Cboe Options Exchange (CBOE), and NASDAQ OM X PHLX (PHLX), CELH's 50-day put/call volume ratio sits higher than 93% of readings from the past year.

Google-parent Alphabet Inc (NASDAQ:GOOGL) will announce second-quarter results after tomorrow's close. Last down 0.3% to trade at $189.60, the security is brushing off price-target hikes from Scotiabank and Bernstein to $240 and $200, respectively.

GOOGL could today snap a nine-day win streak, but hit its highest level since February earlier in the session before reversing gains. The shares have been in rally mode since  bouncing off a familiar floor at $170, with the 40-day moving average guiding the way higher. Year-over-year, the stock is up 4.8%.

The equity has a mixed history of post-earnings moves, finishing four of the past eight earnings reports higher, and four lower. This includes a large 10.2% post-earnings pop in April 2024. GOOGL averaged a next-day swing of 6.2%, regardless of direction, over the last two years. This time around, the options pits are pricing in a much bigger move of 8.3%. 

Options traders lean optimistic heading into the event. At the International Securities Exchange (ISE), Cboe Options Exchange (CBOE), and NASDAQ OM X PHLX (PHLX), the stock's 50-day call/put volume ratio of 3.29 sits higher than 75% of readings from the past year.

Shares of PulteGroup Inc (NYSE:PHM) were last seen up 9.4% at $118.81, after the company topped second-quarter earnings and revenue estimates with help from buyer incentives. In response, Wedbush raised its price objective to $150 from $135. PHM is now up 8.2% year to date, gapping above resistance at the 320-day moving average while hitting its highest levels since late January. Should gains hold, it will mark the equity's third-straight post-earnings win. 

Options traders are chiming in after the event, with overall options volume today running at triple the intraday average. The weekly 7/25 118-strike call is the most active, followed by the weekly 8/1 117-strike call, with new positions being bought to open at the weekly 8/8 110-strike put. 

Homebuilding peer D.R. Horton Inc (NYSE:DHI) is up 13.8% at $149.47 at last glance, pacing for its best day since April 2020, after the company's better-than-expected fiscal third-quarter earnings and revenue. The 320-day moving average is keeping a cap on gains, however. Breaking into positive territory for 2025, DHI is now sporting a 7.3% year-to-date lead. 

DHI is even more popular in the options pits. So far today, 15,000 calls and 11,000 puts have been traded, which is already 8 times the overall options volume typically seen at this point. The weekly 7/25 139-strike call is the most popular, followed by the January 16, 2026 200-strike call, with new positions opening at both.