TD Cowen downgraded SG to "hold" from "buy"
Sweetgreen Inc (NYSE:SG) stock is down 4.5% to trade at $14.21 at last glance, after TD Cowen downgraded the restaurant chain to "hold" from "buy" and trimmed its price target to $15 from $25. The analyst noted same-store sales are unlikely to return to normal in 2026, and added urban presence remains pressured amid intensified competition and a plateaued return to office dynamics.
SG is today pacing its worst single-day percentage drop since June 5. While the rest of the broad market rallied in the second quarter, SG shares wrapped their third-straight quarterly loss and worst quarter since December 2022. The stock is down more than 56% so far in 2025, but support at $12.50 looks ready to contain losses.
This could be the start of a downgrade, bear note reaction. Of the 14 brokerages covering SG, eight maintain "buy" or better ratings, with not a single "sell" on the books. Plus, the equity's consensus 12-month price target of $22.27 is a 57% premium to its current perch.
An unwinding of optimism amongst options traders could provide additional headwinds, per the security's 50-day call/put volume ratio of 3.07 at the International Securities Exchange (ISE), Cboe Options Exchange (CBOE), and NASDAQ OMX PHLX (PHLX), which ranks higher than 95% of readings from the past year.
That sentiment shift seems to be underway. So far today, 5,057 puts have already crossed the tape -- 6 times the intraday average volume -- compared to 2,566 calls. The most active contract is the January 16, 2026 10-strike put, where new positions are now being opened.