About Schaeffer's Investment Research

Welcome to Schaeffer's Investment Research! We are a privately held provider of stock and options trading recommendations, options education, and market commentary, headquartered in Cincinnati, Ohio. As the longest running options trade alert provider in the world, we pride ourselves here at Schaeffer's Investment Research on providing accessible professional-grade trading information to retail traders.

In 1981, Bernie Schaeffer and his partner were working as actuaries for Great American Insurance, and both had recently moved to Cincinnati from New York City.  Although they enjoyed the actuary business, both men were fascinated with following the stock market, especially the little-followed options market.  Both Bernie and his partner hoped that they could one day make a living pursuing this hobby. 

At the time, there were very few newsletters that even mentioned options, and none that concentrated entirely on the options market.  From his personal options trading, Bernie realized that there was a pressing need for an options newsletter for small investors, as well as market pros. After attending a few seminars on producing newsletters, they both resigned their positions as actuaries and set out to produce the world's first options-centric newsletter for retail investors and Schaeffer's Investment Research began to take shape. 

In 1981, under the name Investment Research Institute (IRI), they began to publish The Option Advisor, our monthly newsletter featuring  a variety of options trade recommendations as well as educational market commentary.  We changed our name to Schaeffer's Investment Research, Inc. (SIR) on March 1, 1998. 

Ever since that first Option Advisor newsletter was published back in 1981, it has remained Schaeffer's Investment Research's flagship offering. Of course, we've since expanded our product line quite a bit, with key offerings including a wide array of real-time option trading alert services, premium weekend-trading bulletin services, in-depth educational courses, and complimentary market newsletters.

Some of the most popular products from Schaeffer's Investment Research include the Getting Started with Options educational program for beginners, and our lineup of Sunday-night option recommendation services: Weekend Trader Series (currently closed to new members), Weekend Trader Alert, and Weekend Player. We also offer the largest variety of real-time options trading recommendation alerts to appeal to a range of experience levels and risk appetites. These real-time trading alerts are delivered via email and SMS text message. Please visit our Schaeffer's Investment Research store to view our full listing of premium products all designed for individual traders who want to profit like the professionals.

Our website, www.SchaeffersResearch.com, is updated throughout each trading day with breaking market news, analysis, and unusual options activity. Research from the Schaeffer's Investment Research team of in-house analysts is regularly quoted by The Wall Street Journal, Bloomberg, MarketWatch, USA Today, Reuters, CNBC, US News and World Report, and more.