Retailer for Bulls to Unwrap During the Holiday Season

An unwinding of pent-up pessimism could push the stock higher

Dec 16, 2020 at 1:11 PM
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The shares of retail chain Williams-Sonoma, Inc. (NYSE:WSM) have been pulling back of late, flagging toward the 40-day and 80-day moving averages. However, this pullback leaves good buying opportunities for options traders, especially with the pullback support zone coinciding with WSM’s August and October peaks (at the $100 level). With this amount of support in place, and the equity up nearly 50% year-over-year, now is the perfect time to buy calls.

WSM Dec 16

Looking at analyst attention, those covering the firm look to be leaning bearish. Specifically, 10 out of 13 analysts rate the equity a "hold" or worse. Should this bearish attitude begin to unwind, it could catapult the security even higher.
 
Elsewhere, shorts have been in building mode, evident by the fact that short interest has added 11% in the last two reporting periods. This accounts for less than 9.9% of the stock's total available float -- or just over a week’s worth of pent-up buying power.
 
Lastly, the security's Schaeffer's Volatility Index (SVI) of 43% sits in the 19th percentile of its annual range. This means option traders are pricing in relatively low volatility expectations at the moment. WSM’s recommended call has a leverage ratio of 6.59, and will double in value on a 14.6% rise in the underlying security.

Subscribers to Schaeffer's Weekend Trader options recommendation service received this WSM commentary on Sunday night, along with a detailed options trade recommendation -- including complete entry and exit parameters. Learn more about why Weekend Trader is one of our most popular options trading services.

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