Why Amazon (AMZN) Stock Might Be the Best Christmas Gift

Amazon.com, Inc. (AMZN) could run higher, making it a perfect Christmas gift for that hard-to-shop-for person

by Alex Eppstein

Published on Dec 23, 2015 at 11:32 AM
Updated on Jun 24, 2020 at 1:32 PM

My wife complains that I am the worst person to shop for. I have few interests, hate surprises and spending money, and struggle to hide it if I don't like a gift. Therefore, when USA Today posed the question, "Did you ask for this holiday's most requested gifts?", I didn't have to waste 1 minute and 17 seconds of my life watching the video to reach a conclusion.

Truth be told, I don't understand the growing fascination with drones, which made the "most requested gift" list. Meanwhile, the appeal of Amazon.com, Inc.'s (NASDAQ:AMZN) highly popular Fire TV is lost on someone like me, who doesn't own a television.

Most of the other gifts on the men's side are pretty predictable, and generally consist of gadgets that I already own. Beats by Dre Apple Inc. (NASDAQ:AAPL)? Check, thanks to my mother-in-law who decided she didn't need all that bass to watch Chinese soap operas on YouTube. A tablet? Check -- my two-year old iPad Air still works just fine.

Meanwhile, Coach Inc (NYSE:COH) and Michael Kors Holdings Ltd (NYSE:KORS) handbags remain popular with women. I think I bought my wife a COH purse after our first year of marriage, but I don't try nearly as hard now.

That said, if you're a dedicated reader of Schaeffer's and would like to get me a little something for Christmas, I'll always accept cash. I could always use it to pay down my students loans -- or maybe I'll just make like a Millennial and demand someone pay them for me.

Alternatively, I could use it to buy AMZN stock. The shares have more than doubled in value year-to-date at $659.46, and an unwinding of negativity in the options pits could add fuel to the fire. Specifically, the stock's 50-day put/call volume ratio of 0.93 across the International Securities Exchange (ISE), Chicago Board Options Exchange (CBOE), and NASDAQ OMX PHLX (PHLX) ranks in the 72nd percentile of its annual range.

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