Why Amazon (AMZN) Stock Might Be the Best Christmas Gift

Amazon.com, Inc. (AMZN) could run higher, making it a perfect Christmas gift for that hard-to-shop-for person

Dec 23, 2015 at 11:32 AM
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My wife complains that I am the worst person to shop for. I have few interests, hate surprises and spending money, and struggle to hide it if I don't like a gift. Therefore, when USA Today posed the question, "Did you ask for this holiday's most requested gifts?", I didn't have to waste 1 minute and 17 seconds of my life watching the video to reach a conclusion.

Truth be told, I don't understand the growing fascination with drones, which made the "most requested gift" list. Meanwhile, the appeal of Amazon.com, Inc.'s (NASDAQ:AMZN) highly popular Fire TV is lost on someone like me, who doesn't own a television.

Most of the other gifts on the men's side are pretty predictable, and generally consist of gadgets that I already own. Beats by Dre Apple Inc. (NASDAQ:AAPL)? Check, thanks to my mother-in-law who decided she didn't need all that bass to watch Chinese soap operas on YouTube. A tablet? Check -- my two-year old iPad Air still works just fine.

Meanwhile, Coach Inc (NYSE:COH) and Michael Kors Holdings Ltd (NYSE:KORS) handbags remain popular with women. I think I bought my wife a COH purse after our first year of marriage, but I don't try nearly as hard now.

That said, if you're a dedicated reader of Schaeffer's and would like to get me a little something for Christmas, I'll always accept cash. I could always use it to pay down my students loans -- or maybe I'll just make like a Millennial and demand someone pay them for me.

Alternatively, I could use it to buy AMZN stock. The shares have more than doubled in value year-to-date at $659.46, and an unwinding of negativity in the options pits could add fuel to the fire. Specifically, the stock's 50-day put/call volume ratio of 0.93 across the International Securities Exchange (ISE), Chicago Board Options Exchange (CBOE), and NASDAQ OMX PHLX (PHLX) ranks in the 72nd percentile of its annual range.

Make the Most of the next Expiration Week Countdown!


 




 
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