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Analyst: This Retail Could Stock Could Weather Tariffs

DG is brushing off broad-market pressure today

Deputy Editor
Apr 7, 2025 at 10:44 AM
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Dollar General Corp (NYSE:DG) was last seen down 0.5% to trade at $93.59, at least partially insulted from the broad-market selloff after an upgrade from Citigroup to "neutral" from "sell." The firm cited the discount retailer's favorable positioning in regard to tariffs and a potential consumer slowdown, saying only roughly 10% of the company's sales are likely affected, compared to the 50%-100% exposure across most of the retail sector. 

DG has been steadily rising on the charts for the last month, and is up 22.9% since the start of 2025. The stock also broke above long-term pressure at its 200-day moving average at the end of last week, despite immense broad-market pressure. 

Put traders are chiming in today, however. Dollar General has seen 9,378 puts exchanged so far, nine times the put volume typically seen at this point, in comparison to 4,123 calls. The weekly 4/11 60-strike put is the most popular, followed by the May 100 call. 

This represents a shift in sentiment, as calls were much more popular than usual leading up to today. DG's 10-day call/put volume ratio of 3.70 at the International Securities Exchange (ISE), Cboe Options Exchange (CBOE), and NASDAQ OMX PHLX (PHLX) ranks higher than 96% of readings from the past year.

 

 

 

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