Netflix stock has struggled to maintain its 2025 gains
Streaming giant Netflix Inc (NASDAQ:NFLX) is climbing out of the gate this morning, up 4.3% at $957.12, after landing an upgrade to "buy" from "neutral" at MoffettNathanson. The brokerage also hiked its price target by $250 to $1,000, an 8.9% upside to Friday's close of $918, citing the company's ability to enhance engagement monetization.
Over the past 12 months Netflix stock has climbed 55%, though its shorter-term performance has struggled. Since the start of 2025 the equity has inched 5% higher, with its most recent pullback captured by the ascending 120-day moving average. Today's pop puts the shares even closer to their Feb. 14 record high of $1,064.50, and on pace for their best day since Jan. 22.
Heading into today analyst sentiment was split. Despite a prolific market cap, there is still ample room for further upgrades, with 13 of the following analyst sporting a tepid "hold" or "sell" recommendation. Bull notes from a renewed bounce off the aforementioned trendline could keep the wind at the equity's back.