BUY, SELL, HOLD (2)

3 Consumer Goods Stocks Resilient to Market Selloff

Investors are favoring cyclical names amid President Donald Trump's tariffs

Digital Content Manager
Mar 4, 2025 at 12:58 PM
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The stock market is selling off, with Canada and China retaliating against President Donald Trump's tariffs, and Mexico promising to announce its response on Sunday. Consumer goods stocks Procter & Gamble Co (NYSE:PG), Colgate-Palmolive Co (NYSE:CL), and Kimberly-Clark Corp (NYSE:KMB) are evading losses, though, as investors rotate into cyclical names and out of tech.

Selloff Chart

PG Eyes 4th-Straight Gain

PG was last seen up 0.9% to trade at $177.17, and earlier gapped to its highest level since November. The shares are pacing for their fourth-straight daily gain, and finished six of the past seven weeks with gains, contributing to their 11.2% year-over-year gain.

CL Topples Resistance

CL shed 13.5% in the last six months, but is up 0.5% to trade at $93.28 at last check -- its highest level since early December. The equity is staging a bounce of a Feb. 18, 52-week low of $85.32, and looking to consolidate above the 100-day moving average after yesterday securing its first close above the trendline since October.

KMB Boasts Technical Support

KMB is up 0.2% at $143.72 at last glance, trading at its highest level since October and on track for its fifth gain in the last six sessions. Support at the 20-day moving average has contained several pullbacks since January, with the stock also toppling overhead pressure at the $140 level, which capped its January rally. So far this year, KMB has added 9.4%.

 

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