JPMorgan initiated coverage on CELH with an "overweight" rating
JPMorgan initiated coverage on Celsius Holdings Inc (NASDAQ:CELH) with an "overweight" rating and a $32 price target, helping shares to a 3% pre-market lead. In its bull note, the analyst in question highlighted lighter inventory, growth trends in the U.S. energy drink category, and CELH's current valuation.
Celsius Holdings stock is working to rebound from a late-November dip that saw shares hit their lowest point since July 2022, around $25. Despite being down 45.4% in 2024, analysts see room for recovery in 2025. With today’s momentum, CELH is pressuring its 80-day moving average -- a level it hasn’t surpassed since early June.
Short interest on Celsius remains elevated, with 27.42 million shares sold short, accounting for 18.4% of the stock’s available float. However, optimism from analysts could pressure short sellers to cover their positions.
Adding to its appeal, the beverage giant has consistently outperformed volatility expectations over the past year, as reflected in its Schaeffer’s Volatility Scorecard (SVS) score of 97 out of 100.