MMR

Footwear Stock Surges on Strong Hoka Sales

Deckers Outdoor announced a fiscal second-quarter beat-and-raise

Deputy Editor
Oct 25, 2024 at 10:41 AM
facebook X logo linkedin


Shares of Deckers Outdoor Corp (NYSE:DECK) are surging today, after the footwear name posted better-than-expected fiscal second-quarter earnings and revenue and raised its full-year guidance. Strong demand for the company's Hoka brand gave results a boost, and no fewer than six analysts lifted their price targets after the event. 

At last glance, Deckers Outdoor stock was up 12.2% at $170.63, on track for its fifth-straight quarter of post-earnings gains. Now trading at its highest levels since mid-June, the Ugg parent is up 53.5% year to date. The ascending 200-day moving average lingers below as support, too, capturing pullbacks since early August. 

Over in the options pits, 17,000 calls and 6,488 puts have been exchanged so far today, which is already 3.5 times DECK's average daily options volume. The weekly 10/25 185-strike call is the most popular, followed by the 172.50-strike call in the same series, with new positions being sold to open at the latter. 

Options look like a good way to go when weighing in on DECK's next move. The stock's Schaeffer's Volatility Scorecard (SVS) of 96 out of 100 means its tended to exceed options traders' volatility expectations over the past year. 

 

Follow us on X, Follow us on Twitter

 

Nvidia and its powerful chips are the face of artificial intelligence.

But while everyone’s patting Nvidia on the back for record earnings…

It’s quietly moved on to the next phase of AI it plans to conquer…

Nvidia recently unveiled essential blueprints for this crucial $1 trillion pivot.

Click here now and find out about the three companies Nvidia absolutely needs to succeed in this vital new AI frontier.
 (ad)