BUY, SELL, HOLD (2)

Founder Comeback Pressures Under Armour Stock

UAA put traders are growing bolder, despite the broader call prevalence lately

Digital Content Manager
Mar 14, 2024 at 10:23 AM
facebook X logo linkedin


Under Armour Inc (NYSE: UAA) stock was last seen down 12% to trade at $7.12, following news that founder Kevin Plank will return as CEO on April 1 to replace Stephanie Linnartz. Plank has been serving as the apparel retailer's executive chair and brand chief since 2020.

Today's bear gap is pacing to be the stock's worst single-session drawdown since a May 2022 post-earnings selloff of 23.8%. The shares are trading at their lowest level since mid November, and now sport an 19% year-to-date deficit.

Drilling down to today's options activity, 3,597 calls and 8,734 puts have crossed the tape, which is whopping 30 times the volume that is typically seen at this point. The most popular is the September 7.50 put, followed by the March 7.50 call, with new positions being bought to open at the latter.

This penchant for puts is unusual, given Under Armour stock's 10-day call/put volume ratio of 12.72 sits higher than 94% of annual readings back at the International Securities Exchange (ISE), Cboe Options Exchange (CBOE), and NASDAQ OMX PHLX (PHLX).

Now may be an ideal time to weigh in on the equity's next move with options, per its Schaeffer's Volatility Index (SVI) of 43% that ranks in the low 15th percentile of readings from the last 12 months, indicating traders are now pricing in low volatility expectations.

 

Two High-Octane Trade Ideas. One Simple Goal: Intraday Profits.

Dynamite Day Trading Signals delivers two same-day options trades every week — powered by proprietary intraday analysis and 43+ years of trading expertise.

But this isn’t just another stream of alerts.

It’s a structured plan with clear entry and exit points – designed for traders who want to act fast, trade smart, and wrap up gains before the closing bell.

No guesswork. No overnight exposure – Just two well-researched setups per week — whether you prefer buying premium or selling it.

And the results speak for themselves: subscribers have locked in +245.8% total profit over the last six months (since inception!).

👉 Start your one-month trial now for just $10, and be ready for the next trade alert.