Options Bulls Target Roku on New Shopify Partnership

The security earlier hit its highest level of 2023

Digital Content Manager
Jul 11, 2023 at 3:17 PM
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Roku Inc (NASDAQ:ROKU) announced a partnership with with Shopify (SHOP) earlier that will enable viewers to buy products through their TVs from the e-commerce name's merchants.

Last seen up 11.5% to trade at $75.58 at last check, Roku stock earlier notched a fresh 2023 high of $77.36. The shares are pacing for their biggest single-day percentage gain since February, while eyeing a third-straight win. Year-to-date, the security is up 84.8%.

Short sellers are exiting in droves, with short interest down 14.2% in the most recent reporting period. The 11.15 million shares sold short still make up 9.1% of the stock's available float, however, indicating additional tailwinds could come from a further unwinding of pessimism. 

Drilling down to today's options activity, 101,000 calls and 68,000 puts have exchanged hands so far, or triple the intraday average volume. The weekly 7/14 75-strike call is the most popular contract.

Options traders have been optimistic for a while. This is per the equity's 50-day call/put volume ratio of 1.83 over at the International Securities Exchange (ISE), Chicago Board Options Exchange (CBOE), and NASDAQ OMX PHLX (PHLX), which sits higher than all other readings in its annual range.

These traders are in luck, as Roku stock boasts affordably priced premiums. In fact, its Schaeffer's Volatility Index (SVI) of 60% sits in the low 10th percentile of its 12-month range, meaning options traders are now pricing in relatively low volatility expectations.


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