ROKU Dips After Acquiring Nielsen's Advertising Unit

The equity boasts an over 257% year-over-year lead

Deputy Editor
Mar 2, 2021 at 10:39 AM
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Streaming staple Roku Inc (NASDAQ:ROKU) is making headlines today. For one, the company is set to acquire Nielsen's (NLSN) Advanced Video Advertising business for an undisclosed amount. The acquisition will allow Roku to place more targeted ads on live programming, thanks to automatic content recognition, as well as dynamic ad insertion technologies. Secondly, a SEC filing reveled the firm also filed for a supplement of its stock offering for up to $1 billion. At last check, shares are down 1.8% at $412.86.

On the charts, the equity just overcame overhead pressure at the $420 level, after four consecutive sessions struggling with that area. Meanwhile, the $380 mark is serving as a safety net, in conjunction with the 60-day moving average. Year-over-year, Roku stock is up 257.9%.

An unwinding of pessimism in the options pits could push the security higher. This is per the ROKU's 10-day put/call volume ratio at the International Securities Exchange (ISE), Cboe Options Exchange (CBOE), and NASDAQ OMX PHLX (PHLX), which sits higher than 84% of readings in its annual range. This suggests puts have been picked up a quicker-than-usual clip.

Premiums are reasonably priced at the moment, per the stock's Schaeffer's Volatility Index (SVI) of 60%, which sits in the 8th percentile of readings from the past year. This indicates options players are pricing in relatively low volatility expectations. Furthermore, the security's Schaeffer's Volatility Scorecard (SVS) sits at an elevated 98 out of 100, meaning ROKU has exceeded option traders' volatility expectations during the past year.


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