Amazon Stock Takes a Breather After Booting Parler

Analysts are overwhelmingly optimistic on the stock

Assistant Editor
Jan 11, 2021 at 10:41 AM
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The shares of Amazon.com, Inc. (NASDAQ:AMZN) are down 1.9% at $3,122 at last check, after the e-tailer behemoth stopped hosting Parler, a social media operation popular with conservatives and supporters of U.S. President Donald Trump. Before Amazon Web Services made the decision, both Alphabet (GOOGL) and Apple (AAPL) removed Parler from their app stores, after it was found that some rioters that stormed the Capitol on Wednesday, Jan. 6 had used the Parler to promote the attack.

Today marks the second time the equity has fallen below $3,150 since trading consistently above that level over the last month. Additionally, the security is seeing pressure from its 140-day moving average -- last week falling below it for the first time since March. Longer term, AMZN is still up 66.3% year-over-year. 

Meanwhile, analysts are overwhelmingly optimistic concerning Amazon stock. In fact, all 32 in coverage call the equity a "buy" or better. What's more, the security's 12-month consensus target price of $3,819.30 is a 21.9% premium to current levels.

What's more, the equity's Schaeffer's Volatility Scorecard (SVS) ranks relatively high at 76 out of 100, meaning AMZN has tended to exceed these expectations during the past year -- a boon for options buyers.

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