PTON Eyes New Competitor in the Virtual Fitness Arena

The equity is trying to snap its five-day skid

Deputy Editor
Aug 13, 2020 at 10:46 AM
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Peloton Interactive Inc (NASDAQ:PTON) is trying to recoup its earlier losses, up 0.7% at $64.83. Investors today are eyeing a Bloomberg report that Apple (AAPL) is about to enter the at-home fitness space. According to this report, the company plans on developing a virtual fitness class subscription, which could eventually serve as direct competition to the stationary bike manufacturer. 

The stock could snap its five-day skid today, brought on by a pullback from its early August high of $73.21. While the equity just breached support at its previously supportive 20-day moving average, it appears to be testing the strength of the 40-day moving average, which helped stabilize the security back in April. 

A look at analyst sentiment shows extreme optimism still. Twenty-two of the 25 in coverage consider PTON a "buy" or better, while the 12-month consensus price target of $62.87 is right in line with last night's close. 

This feeling is reflected in the options pits, too, where 37,784 calls have been exchanged in the last two weeks, more than doubling the 17,446 puts traded in the same time period. That being said, Peloton's options can be had at a premium right now. This is per the equity's Scaheffer's Volatility Index (SVI) of 63%, which sits higher than just 7% of readings from the past 12 months. This suggests options players are pricing in relatively low volatility expectations at the moment. 



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