Ford Motor Unveils F-150 Truck Makeover

An all-electric model is expected in the next two years

Deputy Editor
Jun 26, 2020 at 11:03 AM
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The shares of Ford Motor Co (NYSE:F) are down 1.1% at $5.96 at last check, after revealing new traditional and hybrid versions of its Ford F-150 truck that will release this Fall. Furthermore, an all-electric F-150 is scheduled to arrive within the next two years. Though the prices of these pickups have steadily increased over the years, Chief Operating Officer Jim Farley isn't worried about the price, remarking that consumers are willing to purchase the type of quality they're paying for. 

Falling off on the charts after breaking the $7.50 line for the first time since late February, F is now standing on support at the ascending 40-day moving average. Though still trading higher than its mid-March lows, the equity remains down 38% year-to-date.

Six out of 10 analysts are at a "hold" rating on Ford stock, with three at a "buy" or better, and one "strong sell." Regardless, the 12-month consensus price target of $6.05 is a 2.5% premium to current levels. 

In the options pits, calls are popular. This is per F's 10-day call/put volume ratio of 3.05 at the International Securities Exchange (ISE), Cboe Options Exchange (CBOE), and NASDAQ OMX PHLX (PHLX), which stands higher than 85% of all readings from the past year. 

It's also worth noting that Ford is seeing attractively priced premiums at the moment. It's Schaeffer's Volatility Index (SVI) of 61% stands in the 24th percentile of its annual range, implying that options players are pricing in relatively low volatility expectations at the moment. 






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