Amazon Stock Enjoys Lift on Record-Breaking Holiday Sales

Call traders have been swarming the equity in recent weeks, too

Managing Editor
Dec 26, 2019 at 10:55 AM
facebook X logo linkedin

Another record-breaking holiday shopping season has, Inc. (NASDAQ:AMZN) moving higher this morning, now up 1.2% at $1,809.90 at last glance. Not only did more customers try Amazon Prime, but they shopped at record levels, buying billions of items and tens of millions of Amazon devices. In response, Amazon stock touched a one-month high of $1,824.70 earlier this morning, and is now pacing for a third straight weekly win.

AMZN has added 21% in 2019, and earlier this month toppled the resistance at its 80-day moving average. Now a leg of support for the shares, this trendline, combined with impressive holiday gains, could have the equity breaking above its $1,850 mark for the first time since late July.

Heading into today, all but one covering analyst sported a "buy" or "strong buy" recommendation. Plus, the stock's average 12-month price target of $2,167.56 comes in 18% above current trading levels.

In the options pits, data from the International Securities Exchange (ISE), Cboe Options Exchange (CBOE), and NASDAQ OMX PHLX (PHLX) shows AMZN with a 10-day call/put volume ratio of 1.50. This ranks in the 94th percentile of its annual range, indicating calls have been purchased over puts at a faster-than-usual clip.

For those looking to bet on Amazon's next move, options are looking attractively priced right now. The e-tailer's Schaeffer's Volatility Index (SVI) of 16% sits in the low 3rd percentile of its annual range. This means options traders are pricing in extremely low volatility expectations right now. 


Target Effortless Triple-Digit Gains Every Sunday Evening For Life!

This is your chance to triple your profit potential on Sunday evenings, without spending all your free time watching the market.

On Sundays, as a Weekend Plus subscriber, you’ll get up to 6 trades every Sunday, each targeting gains of 200% or more.

Start targeting gains like the ones our subscribers have seen recently, including:

213.3% GAIN on AutoNation calls
100.0% GAIN on Monster Beverage calls
100.4% GAIN on Walgreens Boots Alliance puts
100.4% GAIN on ON Semiconductor calls
257.7% GAIN on Dell calls

101.0% GAIN on Apollo Global Management calls
103.6% GAIN on JP Morgan  Chase calls
105.3% GAIN on DraftKings calls
101.3% GAIN on Airbnb calls
203.0% GAIN on Shopify calls
102.0% GAIN on Cboe Global Markets calls
100.9% GAIN on Boeing calls
102.1% GAIN on Microsoft puts
102.3% GAIN on First Solar calls
101.5% GAIN on PulteGroup calls
101.0% GAIN on Apple calls
209.4% GAIN on NXP Semiconductors calls
100.8% GAIN on Uber Technologies calls
100.4% GAIN on Academy Sports and Outdoors puts
102.2% GAIN on Trade Desk calls
100.8% GAIN on DoorDash calls
100.0% GAIN on Camping World Holdings puts
100.0% GAIN on Cboe Global Markets calls
100.2% GAIN on calls
238.5% GAIN on Oracle calls



Rainmaker Ads CGI