Fitness Stock Suffering Steep Losses After Earnings

Analysts have been quick to react to the revenue cut

Managing Editor
Aug 1, 2019 at 9:52 AM
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Exercise apparel name Fitbit Inc (NYSE:FIT) is suffering a massive selloff this morning, last seen down 20.1% at $3.36, a penny above the all-time low it tapped this morning. The fitness device company last night cut its full-year revenue forecast to between $1.43 billion and $1.48 billion, due to poor sales of its latest smartwatch, Versa Lite. For its second-quarter report, Fitbit announced a loss of 14 cents per share.

In response, no fewer than four analysts have already cut their price targets on the stock, with Citigroup cutting its target to $2 from $5. Meanwhile, on the back of its own cut to $5.75 from $7, D.A. Davidson said despite the disappointing forecast, business remains healthy. Wedbush also chimed in, saying FIT shares could outperform long term, but lowered its price target by $1 to $4. Coming into today, six of the nine covering brokerage firms carried a "hold," "sell," or "strong sell" rating.

Looking toward options, traders are looking less put heavy than normal at the moment. This is per the security's Schaeffer's put/call open interest ratio (SOIR) of 0.23, which ranks in the bottom percentile of its annual range.

Ahead of today's selloff, the shares of FIT were doing no better, continuing on a long-term downtrend since suffering a steep post-earnings bear gap in late February. The stock is also seeing pressure at its 40-day moving average, and now has a year-to-date loss of 15.5%.


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