Chick-Fil-A Tries to Leverage Social Media with Cow Promotion

Chick-Fil-A has been growing fast in recent years

Josh Selway

Jul 9, 2019 at 10:29 AM

As we talked about in a recent Schaeffer's Stock Market Podcast, restaurant stocks have been extremely strong this year, with names like Starbucks (SBUX), McDonald's (MCD), and Chipotle (CMG) hitting fresh highs. But as many media profiles have noted in recent months, one of America's fastest growing restaurant chains (subscription required) isn't even on the public markets, that being chicken sandwich specialist Chick-Fil-A.

The privately owned company is in focus after announcing it's giving free food to anyone dressed like a cow today. The move is trying to build off the #CowAppreciationDay hashtag on social media sites like Twitter (TWTR) and Facebook-owned Instagram. Apparently this is the company's 15th annual Cow Appreciation Day, which it said brought in nearly 2 million cow-dressed customers in 2018.

Cow Appreciation Day is HERE! 🐄
Receive one FREE breakfast, lunch, or dinner entree (salads not included) per person for anyone wearing anything cow-like from 6 am - 7 pm today! We can’t wait to see you and your herd! 🐮#cowappreciationday2019 #cowappreciationday #cfaedgemd pic.twitter.com/oMcFabQBVA
— Chick-fil-A (@CFAedgewater) July 9, 2019

Sure enough, #CowAppreciationDay was trending on Twitter at the time of this writing. Depending on how this plays out, we could see more companies try to leverage social media with similar promotions going forward -- and if so, hopefully they go better than Build-A-Bear's (BBW) "Pay Your Age" idea. We'll definitely be checking in on this hard-hitting story throughout the day, potentially even searching for my cow costume from two Halloweens ago.

Follow @Schaeffers

Two High-Octane Trade Ideas. One Simple Goal: Intraday Profits.

Dynamite Day Trading Signals delivers two same-day options trades every week — powered by proprietary intraday analysis and 43+ years of trading expertise.

But this isn’t just another stream of alerts.

It’s a structured plan with clear entry and exit points – designed for traders who want to act fast, trade smart, and wrap up gains before the closing bell.

No guesswork. No overnight exposure – Just two well-researched setups per week — whether you prefer buying premium or selling it.

And the results speak for themselves: subscribers have locked in +245.8% total profit over the last six months (since inception!).

👉 Start your one-month trial now for just $10, and be ready for the next trade alert.