Bulls Move In on Crocs Stock After Sudden Sell-Off

Crocs shares are set to top the 10-day moving average after an upgrade

Jun 21, 2019 at 10:32 AM
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After a strong rise up the charts in 2018, Crocs Inc (NASDAQ:CROX) has fallen off a cliff in 2019. More specifically, the shares initially rallied post-earnings in mid-May, rising to around the $31 mark, but it was all downhill from there, diving to the $24 range in the very next session, before hitting fresh lows of $17.53 yesterday. The shares of the footwear concern are trying to make a comeback today thanks to bullish analyst attention, however.

The brokerage firm Baird not only added CROX to its "Fresh Pick" list, but it came in with an upgrade to "outperform" from "neutral" and set a $29 price target on the stock. This has Crocs trading up 7.8% at $19.27, setting it up for its best single session since January and just the second close atop the 10-day moving average since that May earnings release -- though the 20-day is still overhead. Overall, the equity may have been due for a bump on the charts anyway, since its 14-day Relative Strength Index (RSI) fell below 30 yesterday, into oversold territory.

Bullish betting has been popular in the options pits, with the 10-day call/put volume ratio at the International Securities Exchange (ISE), Chicago Board Options Exchange (CBOE), and NASDAQ OMX PHLX (PHLX) standing at 3.90. This shows almost four long calls crossing for every put, and ranks near the top quartile of the reading's annual range. Peak open interest on the equity sits at the September 20 call. Still, there's plenty of pessimism around Crocs, with almost 10% of the float sold short following a 28.1% increase in the last two reporting periods.



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