Surprise Profit Puts Hasbro on Track for Best Day in Years

Hasbro's revenue arrived well above expectations, too

Karee Venema

Apr 23, 2019 at 9:46 AM

Hasbro, Inc. (NASDAQ:HAS) stock gapped higher at the open this morning, after the toymaker said it swung to an unexpected first-quarter profit of 21 cents per share, while revenue of $732.5 million handily exceeded the consensus estimate. HAS cited rising sales from its franchise brands -- which include Play-Doh and Monopoly -- as well as a strong demand for Transformers "BumbleBee" toys.

In reaction, HAS shares have surged 13.5% to trade at $100.03 -- pulling embattled rival Mattel (MAT) stock higher, too. Heading into today's trading, Hasbro was up a modest 8.4% year-to-date (YTD), compared to the S&P 500 Index's (SPX) 16% YTD gain. The security has now sliced through a recent ceiling at its 200-day moving average, pacing for its biggest one-day gain since Feb. 6, 2017, when it rallied 14.1%.

Analysts have yet to make any major moves after Hasbro's earnings report, though there's certainly room for upgrades and/or price-target hikes in the wake of the blowout results. While four of 12 brokerages currently maintain a tepid "hold" recommendation, the average 12-month price target of $98.57 is a discount to HAS stock's current price.

Short sellers could be forced to cover their bearish bets, too, which could keep the wind at Hasbro's back. Short interest rose 2.9% in the most recent reporting period to 7.17 million shares. This accounts for a healthy 6.1% of the equity's available float, or nine times the average daily pace of trading.

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