Analyst Update: Nike, Rovi, and Pandora Media Inc

Analysts are weighing in today on athletic apparel maker Nike Inc (NYSE:NKE), digital entertainment company Rovi Corporation (NASDAQ:ROVI), and Internet radio issue Pandora Media Inc (NYSE:P). Here's a quick roundup of today's brokerage notes on NKE, ROVI, and P.

• NKE -- fresh off a 2-for-1 split and trading 2.6 at $62.69 -- saw its price target cut in half to $75 at Sterne Agee CRT. Technically speaking, the shares have had a strong 2015, up over 30%. As such, the vast majority of the brokerage crowd is bullish toward Nike Inc. Of the 24 analysts tracking the shares, 20 have doled out a "buy" or better rating, with not a single "sell" recommendation to be found.

• ROVI has surged 2.4% to trade at $15.02, after Cowen and Company lifted its opinion to "outperform" from "market perform," and its price target to $25 from $11. Longer term, however, the shares have surrendered over one-third of their value year-to-date. One group that's hoping Rovi Corporation reverses lower is short sellers. During the latest reporting period, short interest spiked 11.5%, and now makes up almost 16% of the stock's total float. At ROVI's average trading levels, it would take over a week to cover all these bearish bets.

• P's price target was cut to $17 from $19 at Macquarie late last night. As a result, the stock is off 0.5% at $14.13, and has surrendered over one-fifth of its value on a year-to-date basis -- despite recently gapping higher on a royalty payouts ruling. Option bears haven't been shy about their love for Pandora Media Inc. At the International Securities Exchange (ISE), Chicago Board Options Exchange (CBOE), and NASDAQ OMX PHLX (PHLX), the stock has racked up a 10-day put/call volume ratio of 0.97 -- just 3 percentage points from a 12-month high.