Hasbro, Inc. (HAS) Tests Support as Revenue Misses the Mark

Solid Star Wars toy sales boost Hasbro, Inc.'s (HAS) third-quarter earnings, but revenue disappoints

Oct 19, 2015 at 11:54 AM
facebook twitter linkedin


Toymaker Hasbro, Inc. (NASDAQ:HAS) posted third-quarter earnings this morning that topped Wall Street's expectations (subscription required) -- but the stock has dropped 6.9% to $72.38 as sales fell just short of the mark.  The Street had hoped that the company's Star Wars line of toys would help drive sales higher, but solid performance in branded merchandise was offset by weakness in toys targeted to girls. 

Technically, the shares have added 31.6% on a year-to-date basis. Today's drop was contained by the equity's 180-day moving average, which previously supported HAS during a pullback earlier this month.

Turning to the option pits, it appears that bulls believe in HAS. The firm's 10-day call/put volume ratio on the International Securities Exchange (ISE), Chicago Board Options Exchange (CBOE), and NASDAQ OMX PHLX (PHLX) checks in at a hefty 16.69. Not only does this reading indicate that calls bought to open have outstripped puts at a nearly 17-to-1 pace over the last couple of weeks, but it is also higher than 94% of the readings taken in the past 52 weeks. 

While optimism has built in the option pits, analysts have remained unimpressed. At last check, HAS receives two "strong buy" rankings and 8 "holds." This configuration leaves the door wide open for momentum-building upgrades, which value-minded brokers might be inspired to hand out as Hasbro, Inc. (NASDAQ:HAS) continues to hold above technical support despite its revenue-related decline.

 

Minimize Risk While Maximizing Profits

There is no options strategy like this one, which consistently minimizes risk while maintaining maximum profits. Perfect for traders looking for ways to control risk, reduce losses, and increase the likelihood of success when trading calls and puts. The Schaeffer’s team has over 41 years of options trading success targeting +100% gains on every trade. Rest assured your losses are effectively limited to your initial cost at the time of making your move! Don't waste another second... join us right now before the next trade is released! 

 


 


 
Special Offers from Schaeffer's Trading Partners