Buzz Stocks: Apple Inc., Google Inc, and BlackBerry Ltd

1. The iPhone 6s is finally here, and the global hype has AAPL 1.1% higher at $116.24. Many on the Street are likely hoping this success will be short lived, however. For instance, bearish betting has picked up in a big way in the stock's options pits during the past two weeks. Then there's short interest, which has increased by nearly 31% during the two most recent reporting periods. There's a chance Apple Inc. could get a lift on the charts if this pessimism begins to unwind. 

• GOOGL is sitting out the rally, down 0.1% at $653.97, amid reports the company is again being targeted by U.S. antitrust officials. On the charts, the stock is up nearly 24% in 2015, which has led to a bullish sentiment backdrop throughout the Street. Among the 32 analysts that cover Google Inc, 30 consider it at least a "buy." 

• In other Google news, BBRY is releasing an Android phone. Unfortunately for shareholders, this news is being overshadowed by the company's larger-than-expected quarterly loss. BlackBerry Ltd is now 0.7% lower at $6.98, bringing its year-to-date deficit to 36.2%. Ahead of earnings, option traders were picking up BBRY calls over puts at a rapid-fire rate. On the flip side, short interest represents almost 13 days of buying power, at BBRY's average daily pace of trading. 

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