Analyst Upgrades: Twitter Inc, Planet Fitness Inc, and Paypal Holdings Inc

Analysts are weighing in today on social media name Twitter Inc (NYSE:TWTR), Wall Street newbie Planet Fitness Inc (NYSE:PLNT), and online payments platform Paypal Holdings Inc (NASDAQ:PYPL). Here's a quick roundup of today's bullish brokerage notes on TWTR, PLNT, and PYPL.

• TWTR is set for a 3.4% jump at the open, after SunTrust Robinson upgraded the stock to "buy" from "neutral." The brokerage firm is particularly fond of the company's partnership with Google Inc (NASDAQ:GOOGL), which puts tweets in search results, saying it could increase both users and engagement next year. Twitter Inc has been waiting on good news, with the shares off more than 25% year-to-date. Options traders are certainly expecting a rebound. TWTR's 10-day International Securities Exchange (ISE), Chicago Board Options Exchange (CBOE), and NASDAQ OMX PHLX (PHLX) call/put volume ratio of 3.51 is only 8 percentage points from an annual bullish high. TWTR closed Friday at $26.83.


• It's been quite the morning for PLNT, as no fewer than nine brokerage firms initiated coverage with the equivalent of a "buy" or better rating. One of those was Jefferies, which also set a $25 price target -- marking a 49% premium to Friday's close at $16.78. Shares of Planet Fitness Inc opened at $14.50 when they began trading on Aug. 6, and hit an all-time high of $20.68 on Aug. 10. 


• An upbeat article in the latest issue of Barron's has PYPL sitting 1.8% higher in electronic trading. Specifically, the bullish write-up predicted the shares -- which closed Friday at $35.04 -- could reach $46, if the company's innovative investments pan out. Since spinning off of eBay Inc (NASDAQ:EBAY) in late July, Paypal Holdings Inc has underwhelmed on the charts. The Street, however, apparently sees upside: the security's consensus 12-month price target of $43.88 represents a more than 25% premium to current levels -- and sits in never-before-seen territory.