Analyst Update: Walt Disney Co, Toll Brothers Inc, and Vera Bradley, Inc.

Analysts adjusted their ratings on Walt Disney Co (DIS), Toll Brothers Inc (TOL), and Vera Bradley, Inc. (VRA)

by Mark Fightmaster

Published on Aug 18, 2015 at 12:20 PM

Analysts are weighing in today on Dow component Walt Disney Co (NYSE:DIS), homebuilder Toll Brothers Inc (NYSE:TOL), and fashion firm Vera Bradley, Inc. (NASDAQ:VRA). Here's a quick roundup of today's brokerage notes on DIS, TOL, and VRA.

  • DIS is 1.6% lower, trading at $107.28, after a Wells Fargo downgraded the entertainment giant to "market perform" and FBR lowered its price target on Walt Disney Co to $124 from $126. "Advertising is sluggish" for U.S. media stocks, said FBR. Today's drop has DIS resting on support from its 10-month moving average. This trendline has helped usher the shares higher since early 2012. So far this month, DIS has given up 10.6% -- mostly due to a severe earnings reaction. Turning to sentiment, DIS' Schaeffer's put/call open interest ratio (SOIR) of 1.03 is higher than 86% of the readings taken during the past year, suggesting near-term options traders are more put-heavy than usual
  • TOL is more than 2.5% higher this afternoon, trading at $41.77, after Raymond James raised its price target to $44 from $41. Not only is the stock trading higher, but Toll Brothers Inc just hit a new nine-year high of $42.09. There is ample room for other brokerages to follow suit, especially after upbeat housing data. Nine of the 12 analysts tracking TOL rate it a "hold" or worse, which leaves the door wide open for momentum-lending upgrades. 

  • VRA is 8% lower this afternoon at $10.07, after Jefferies cut the fashion firm to "hold" from "buy" and lowered its price target to $11 from $18. This news sent the handbag and accessory producer to a new all-time low of $9.80. Since a rejection around $30 in early May 2014, Vera Bradley, Inc. has shed roughly two-thirds of its value. Option players are onto the poor-performing fashionista, as VRA's SOIR of 4.55 is higher than 98% of the readings taken during the past 52 weeks. Short sellers are also stocking up on bearish bets against VRA, as 25% of the equity's float is sold short. Finally -- and not surprisingly -- five of the seven analysts tracking VRA rate it a "hold" or worse. 

For other stocks in analysts' crosshairs, read Analyst Upgrades: Facebook Inc, FireEye Inc, and Juno Therapeutics Inc and Analyst Downgrades: Twitter Inc, SanDisk Corporation, and Urban Outfitters, Inc.

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