Analyst Upgrades: Fitbit, Lululemon, and Walt Disney

Analysts are weighing in on wearable fitness device maker Fitbit Inc (NYSE:FIT), yoga apparel issue Lululemon Athletica inc. (NASDAQ:LULU), and blue chip Walt Disney Co (NYSE:DIS). Here's a quick roundup of today's bullish brokerage notes on FIT, LULU, and DIS.

• It's been a tremendous run for Wall Street rookie FIT. Specifically, the shares have rallied 32.2% since their June 18 open at $30.40, and hit a record high of $44.38 on Friday. Today, the stock is pointed 6.2% higher in electronic trading, after Baird initiated coverage with an "outperform" rating and a $52 price target -- representing expected upside of 29.4% to last night's close at $40.19. This optimistic outlook just echoes the sentiment seen in Fitbit Inc's options pits. At the International Securities Exchange (ISE), Chicago Board Options Exchange (CBOE), and NASDAQ OMX PHLX (PHLX), 3.91 FIT calls have been bought to open for each put since the stock's options began trading on June 26.


• Guggenheim named LULU as its "Best Idea" stock, and underscored its "buy" rating. On the charts, LULU has added 15.3% in 2015, but has found a stern level of resistance near $70 -- home to the equity's April 10 annual high. Option traders have been betting on a breakout, per the security's 10-day ISE/CBOE/PHLX call/put volume ratio of 3.44, which ranks in the 83rd annual percentile. Echoing this is Lululemon Athletica inc.'s Schaeffer's put/call open interest ratio (SOIR) of 0.46, which rests lower than 98% of all similar readings taken in the past year. On Monday, LULU settled at $64.30.


• Atlantic Equities raised its rating on DIS to "overweight" from "neutral," and boosted its price target by $60 to $150. Technically speaking, DIS has tacked on nearly 23% year-to-date -- outperforming many of its fellow Dow components. What's more, the shares topped out at all-time peak of $115.86 yesterday before closing at $115.70, and appear to be ready to take out this notable milestone in today's trading. Option players have been on edge, though, as evidenced by DIS' 10-day ISE/CBOE/PHLX put/call volume ratio of 0.70, which sits in the 79th annual percentile. In other words, puts have been bought to open over calls at a faster-than-usual clip. On the fundamental front, Walt Disney Co is awaiting today's outcome of a city council meeting in Anaheim, California, which will decide whether the company's $1 billion expansion plan is worth a 30-year tax exemption.

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