Analyst Upgrades: Apple Inc., Amazon.com, Inc., and Facebook, Inc

Analysts upwardly revised their ratings on Apple Inc. (AAPL), Amazon.com, Inc. (AMZN), and Facebook Inc (FB)

by Josh Selway

Published on Apr 14, 2015 at 9:24 AM
Updated on Apr 20, 2015 at 5:32 PM

Analysts are weighing in today on iPhone maker Apple Inc. (NASDAQ:AAPL), online marketplace Amazon.com, Inc. (NASDAQ:AMZN), and social media juggernaut Facebook Inc (NASDAQ:FB). Here's a quick roundup of today's bullish brokerage notes on AAPL, AMZN, and FB.

  • AAPL has added 0.2% in pre-market trading, after yesterday announcing a joint initiative with International Business Machines Corp. (NYSE:IBM). The two will be focusing on creating artificial intelligence to interpret health data gathered from personal devices. AAPL is also seeing a slight lift from a price-target hike at Susquehanna, to $150 from $145. In Apple Inc.'s options pits, speculators have grown more bearish than what's typically seen. AAPL's 10-day International Securities Exchange (ISE), Chicago Board Options Exchange (CBOE), and NASDAQ OMX PHLX (PHLX) put/call volume ratio of 0.53 is higher than 77% of all similar readings from the past year. Simply put, put buying has been more popular than usual over the past 10 sessions. This, despite the equity's nearly 15% year-to-date gain to close Monday at $126.85 yesterday.

  • AMZN is up 0.8% in electronic trading, following news the company struck a deal with book publisher HarperCollins. Analysts approve of the agreement, with Credit Suisse and Jefferies raising their price targets to $412 and $465, respectively. Many of their peers on the Street are maintaining a wait-and-see approach, as fourteen brokerage firms consider Amazon.com, Inc. a "hold." However, more analysts may soon join the bulls' corner, since the stock has outperformed the S&P 500 Index (SPX) by almost 27 percentage points during the last three months, settling yesterday at $382.36 -- just a stone's throw from AMZN's annual high of $389.37, touched in late February.

  • Credit Suisse also weighed in on FB, raising its price target by $2 to $106, representing roughly 28% upside to the stock's close at $83.01 yesterday, and territory never before explored. Regardless, it wouldn't be a shock to see the shares make this jump, considering they've added 41% over the past 52 weeks. Facebook Inc options traders have been understandably bullish recently. At the ISE, CBOE, and PHLX, the security's 50-day call/put volume ratio of 2.62 outranks 93% of readings from the past year. Ahead of the open, FB is up 0.3%.

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