Let's Discuss the McDonald's Corporation (MCD) 'Sign' Commercial

McDonald’s Corporation's (MCD) new ad has people talking

Jan 12, 2015 at 11:57 AM
facebook X logo linkedin


Yesterday, McDonald's Corporation (MCD) released a commercial that sparked quite the reaction -- on social media, at least. The ad featured shots of McDonald's signs with different messages written on them corresponding to a variety of subjects, such as "Thank You Veterans" and "PRAY for the rescue of the MINERS." The description of the video on McDonald's YouTube page says: "For years, McDonald's signs across the country have been used to spread messages of love, hope and respect. This is a collection of some of those signs."

The idea was apparently to … well, I'm not exactly sure what the idea was. To show McDonald's is strong enough to change its sign corresponding to news? The commercial left me -- and, it appears, most people -- confused. The truth is, I busted out laughing when it ended. It just felt off. Maybe McDonald's heart was in the right place, but when I have several people texting me, asking, "Did you see that?!?" it's safe to say the message was rejected.

I can't speak for everyone, but there has never been a day in my life where I had been driving down the street, crestfallen and feeling downright blue, only to have my mood brightened by the hopeful words of a McDonald's sign. If the concept alone wasn't bad enough, some of the images used were questionable. For instance:

We Will Be Back Soon

The people of Wasteka, Illinois (where this McDonald's is located, according to its YouTube page), probably had a lot to worry about after this flood, but when McDonald's was going to reopen was likely not near the top of their lists. How soon could they possibly get this store up and running again? It's hard to tell, but that looks like several feet of water, likely causing significant damage. And who is this message appealing to? I don't think anyone would be traveling down the street at that particular moment: "Get the canoe! I want a Big Mac!" Also, you're telling me that McDonald's made someone go put up that message during the flood?

Then, we have this one:

Ed n Beth

"I have the best idea for mom and dad's anniversary!" I'm sure that these lucky folk were moved to tears when they saw their 30-year run of love honored in lights. I can only hope my kids care about me this much someday. It makes it even better that they didn't bother to spell out "and."

Now, this one is my favorite:

It's a girl

I really wanted to know the story behind this one. Luckily, McDonald's filled us in via its Tumblr page. You'll want to check it out.

McDonald's is trying to change how it's viewed by the consumer, since more and more people are choosing healthier foods, and sales continue to drop. However, it doesn't look like this new commercial is going to do the trick.

I respect companies trying to be part of the community, and honoring those who deserved to be honored, but they also need to have common sense and understand their place. There are companies who could have gotten away with this type of ad and made it into a pretty cool spot, but MCD's just doesn't cut it -- at least for me.

 

Target Effortless Triple-Digit Gains Every Sunday Evening For Life!

This is your chance to triple your profit potential on Sunday evenings, without spending all your free time watching the market.

On Sundays, as a Weekend Plus subscriber, you’ll get up to 6 trades every Sunday, each targeting gains of 200% or more.

Start targeting gains like the ones our subscribers have seen recently, including:

213.3% GAIN on AutoNation calls
100.0% GAIN on Monster Beverage calls
100.4% GAIN on Walgreens Boots Alliance puts
100.4% GAIN on ON Semiconductor calls
257.7% GAIN on Dell calls

101.0% GAIN on Apollo Global Management calls
103.6% GAIN on JP Morgan  Chase calls
105.3% GAIN on DraftKings calls
101.3% GAIN on Airbnb calls
203.0% GAIN on Shopify calls
102.0% GAIN on Cboe Global Markets calls
100.9% GAIN on Boeing calls
102.1% GAIN on Microsoft puts
102.3% GAIN on First Solar calls
101.5% GAIN on PulteGroup calls
101.0% GAIN on Apple calls
209.4% GAIN on NXP Semiconductors calls
100.8% GAIN on Uber Technologies calls
100.4% GAIN on Academy Sports and Outdoors puts
102.2% GAIN on Trade Desk calls
100.8% GAIN on DoorDash calls
100.0% GAIN on Camping World Holdings puts
100.0% GAIN on Cboe Global Markets calls
100.2% GAIN on C3.ai calls
238.5% GAIN on Oracle calls

 
 
 


 
 

Rainmaker Ads CGI