BUY, SELL, HOLD (2)

Don't Miss Ulta Beauty's Quarterly Results This Week

Year-to-date, ULTA is down more than 20%

Deputy Editor
Mar 11, 2025 at 12:33 PM
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Shares of Ulta Beauty Inc (NASDAQ:ULTA) are down 3.3% at $342.97 at last check, as investors brace for the company’s fourth-quarter earnings report, set for release after the close on Thursday, March 13. Analysts expect the retailer to share earnings of $7.05 per share, marking a 12.8% decline from the prior year, while revenue is projected at $3.46 billion, a 2.8% drop year-over-year. For fiscal 2024, the top line is expected to tick up 0.5% to $11.26 billion.

Ulta Beauty’s post-earnings history has been mixed, with the stock finishing higher after four of its last eight next-day sessions, including a 9% jump back in December. This time around, options traders anticipate an 11.3% swing, regardless of direction, nearly double its 6.1% two-year average move.

On the charts, ULTA is cooling from its Jan. 7 surge to $460, its highest level since April. Losses accelerated in early February, when the 20-day moving average began acting as resistance. With just two weekly wins on the board for 2025, Ulta Beauty stock is now down 20.8% for the year.

ULTA Chart March 112025

Options traders remain bullish ahead of the event, as evidenced by the stock’s 50-day call/put volume ratio of 2.01 over at the International Securities Exchange (ISE), Cboe Options Exchange (CBOE), and NASDAQ OMX PHLX (PHLX) — a reading that sits in the 90th percentile of its annual range. This means long calls are being picked up at a faster-than-usual clip.

Analyst sentiment remains divided, with 12 of 28 in coverage rating the stock a “strong buy”, two a “buy”, and 13 a “hold”, while one firm calls it a “strong sell”. Meanwhile, short interest has increased 10.2% in the last two reporting periods, with the shares sold short now accounting for 5.9% of ULTA’s total available float.

 

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