This Stock Hops On the Crypto-Craze For the Long Haul

Equity options traders can capitalize on crypto with OSTK options

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The “crypto-craze” is everywhere these days. You can’t open a web page or read a news article without there being a mention of "doge," "to the moon," "Bitcoin," and all those puzzling buzzwords. More and more people are investing their hard-earned money into cryptocurrencies and its not hard to see why.

A huge amount of people have seen unbelievable returns from their investments. If we take a look at Bitcoin, the most popular cryptocurrency to date, there have been quite a few people who have become billionaires from investing in the digital currency. However when we look at the amount of cryptocurrencies that are available to buy, the market has become saturated with Bitcoin wannabes. Every man and his dog (e) are holders of some form of digital currency that may or may not have the potential to “go to the moon.”

There's been crazes where people would flock to them in the hopes of replicating the same level of success as early Bitcoin investors. One of the first crazes, which is still sort of relevant today is the release of ICOs. An ICO is very similar to an IPO except instead of investors receiving shares of stock in a company in exchange for their investment, investors will receive a blockchain equivalent to a share. In other words, a cryptocurrency token. It seemed like nearly every company was launching an ICO back in the day, with so many different coins being offered in exchange for funds. However, there were plenty of scams and traps that people fell for.

This major focus of investors on the world of cryptocurrency is the driver for our new series, Using Equity Options to Cash in on Cryptocurrencies. The most recent crypto-craze is that of equity options in the crypto-space. As you may know, Coinbase (NASDAQ:COIN) is one of the world’s largest cryptocurrency exchange programs, and they have recently gone public with over a $100 billion valuation. It seems that more and more companies are now having a similar idea and are looking to jump on this bandwagon to cash in on the popularity.

One stock that was one of the earliest to capitalize on the cryptocurrency opportunity was Overstock (NASDAQ:OSTK). That link is from 2017! But more recently, Overstock's CEO, Johnathan “JJ” Johnson, said he is targeting a future where his company could become a legitimate rival to Coinbase. With all the excitement surrounding Coinbase at the moment, that seems to be a pretty bold statement. There would be significant pressure on OSTK if the company was to go full steam ahead with this plan, but if they are able to keep moving forward Overstock stock price could see some strong momentum.

With this news from the CEO of Overstock, now might be the right time to capitalize using equity options for Overstock in preparation for the potential momentum in the coming months years. Moreover, given the highly speculative state of the cryptocurrency space at the present moment, risk remains high. However, the hope amongst many Overstock stock investors is that the company can continue to leverage the momentum in the cryptocurrency space for many years to come. There is also the possibility that Overstock could overtake Coinbase to become the leader in the crypto-market space


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