Options Bears Circle Apparel Stock, Brush Off Analyst Upgrade

Put volume is running at 29 times the intraday average

Digital Content Manager
Sep 19, 2022 at 1:32 PM
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Canada Goose Holdings Inc (NYSE:GOOS) is seeing an influx of bearish options activity today, despite the apparel retailer earning an upgrade from Williams Trading to "hold" from "sell." So far, 12,000 puts have been exchanged -- 29 times the volume that is typically seen at this point. Most popular by far is the weekly 10/7 15-strike put, where new positions are being opened.

Although last seen up 0.6% to trade at $17.34, the $20 level rejected the shares just last week. The security is also sitting near its annual low of $16.65, and remains down 52.7% year-to-date. Plus, overhead pressure at the 160-day moving average -- or $24 level -- capped the security's mid-August rally.

GOOS 160 Day

While short sellers have been hitting the exits of late, they still rule the rooster. The 6.45 million shares sold short account for 12% of the equity's available float, or nearly seven days' worth of pent-up buying power.

Now looks like an affordable time to speculate on the security's next move with options. Canada Goose stock's Schaeffer's Volatility Index (SVI) of 57% sits higher than just 19% of readings in its annual range, suggesting these options players are pricing in relatively low volatility expectations at the moment.


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