Unusual Options Activity: FIT, UA, BUD, and MO

Anheuser Busch Inbev SA (ADR) (NYSE:BUD) and SABMiller shareholder Altria Group Inc (NYSE:MO) attracted call traders amid M&A headlines

by Andrea Kramer

Published on Sep 16, 2015 at 5:06 PM

The Dow managed another triple-digit win, ahead of tomorrow's highly anticipated Fed announcement. Across all 12 options exchanges, 7.9 million calls crossed, compared to 7.2 million puts. The day's put/call volume ratio closed at 0.91.

Fitbit Inc (NYSE:FIT) call volume ran at twice the normal rate, as traders applauded a deal with Target Corporation (NYSE:TGT). Fellow fitness concern Under Armour Inc (NYSE:UA) saw four times the expected daily call volume, as the stock explored new highs on the heels of a stellar revenue forecast

Beermakers had a big day, with Anheuser Busch Inbev SA (ADR) (NYSE:BUD) calls crossing at eight times the norm, as Wall Street cheered major M&A news. Likewise, Altria Group Inc (NYSE:MO) -- a top shareholder of SABMiller -- calls flew off the shelves at twice the average daily rate, as the stock came within striking distance of a record high.



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