Zulily, Inc. Breakout Leaves Option Bulls Hungry

Zulily Inc (ZU) is surging on high volume

Jun 15, 2015 at 12:56 PM
facebook twitter linkedin

Shares of e-commerce company Zulily Inc (NASDAQ:ZU) are charging higher today on high volume, up 4.3% at $14.66. Options traders have responded, as calls are running at 42 times the typical intraday rate.

The most active ZU strike is the June 14 call -- thanks in part to a 1,259-contract sweep -- and Trade-Alert suggests buy-to-open activity is transpiring here. By purchasing the in-the-money contracts for a volume-weighted average price (VWAP) of $0.59, speculators believe the stock will settle atop breakeven at $14.59 (strike plus VWAP) this Friday night, when front-month options expire.

This bullish betting stands in stark contrast to sentiment seen among analysts and short sellers. Ninety percent of brokerage firms tracking ZU consider it a "hold," and the stock's average 12-month price target of $12.11 stands at a discount to its current perch.

Also, 27% of ZU's float is sold short. At the equity's typical daily trading levels, it would take nearly seven sessions to cover all these bearish bets.

While this negativity may be surprising in light of Zulily Inc's (NASDAQ:ZU) intraday gains, a longer-term perspective offers some clarity. Since the start of 2015, the stock has lost more than 37%, and since late February, has spent most of its time churning in the $12-$15 range. However, it's worth noting ZU is on track to finish above its 100-day moving average for the first time since November.

Stop leaving money on the table with the same old broken options trading approach...

There is no options strategy that more perfectly capitalizes during earnings season better than this simple call and put buying strategy. Perfect for aggressive traders looking to recover their suffering portfolios so far in 2022. With the simplest possible options strategy, Schaeffer's team with 100+ years of options trading excellence, target 200% gains on every single trade. So many trades are being beaten down by the market, but don't be one of them! Don't waste another second... join us right now before the next trade is released! 

Schaeffer's Daily Bulletin Offer


Special Offers from Schaeffer's Trading Partners