Morgan Stanley hiked its price-target in response to the report
StubHub Holdings (NYSE:STUB) shares surged, last seen up 18.4% to trade at $8.93, after the ticket reseller posted a profitable first quarter, reporting net income of $48 million, compared to a loss in the same period a year-ago. CEO Eric Baker said demand across live events and the resale ticketing market remained strong, supported by steady consumer spending and a packed event lineup in 2026.
In response, Morgan Stanley raised its price target to $8.75 from $8.25. Analysts remain split, with eight of the 14 covering firms carrying a 'hold' rating. The 12-month price target of $13.63, however, is now a 51% premium from its current perch
Headed for its best daily pop on record, STUB earlier broke above the $8 level and 60-day moving average, two markers that have kept a tight lid on gains since April. Ahead of today's bounce STUB has struggled to keep up in 2026, shedding 44.4%.
Options traders have been quick to bite. So far 10,000 calls and 1,736 puts have changed hands, 13 times the average daily pace. Seeing the most attention is the June 7.50 call.