Analyst Upgrades: Cirrus Logic, Inc., Priceline Group Inc, and Viacom, Inc.

Analysts are weighing in on semiconductor stock Cirrus Logic, Inc. (NASDAQ:CRUS), travel site Priceline Group Inc (NASDAQ:PCLN), and media firm Viacom, Inc. (NASDAQ:VIAB). Here's a quick roundup of today's bullish brokerage notes on CRUS, PCLN, and VIAB.

• After adding over 2% on Monday to settle at $38.34, CRUS is now flirting with a 30% year-to-date lead -- even with iPhone struggles lingering. The stock could get another boost today, as Canaccord Genuity this morning initiated coverage with a "buy" rating and $52 price target -- territory the shares haven't explored in over 20 years. This bullish analyst attention is far from unusual for Cirrus Logic, Inc., as 88% of those tracking the stock recommend buying it. 
 

• Last week, we noted the potential for bullish analyst attention to drive PCLN higher, and it looks as though this is already coming to fruition. Specifically, analysts at Piper Jaffray reiterated their "overweight" rating and $1,500 price target -- a level that represents not only all-time-high territory, but an almost 12% premium to last night's close at $1,341.96. Any interested options traders will be glad to see historically low premiums on Priceline Group Inc's near-term options. The stock's Schaeffer's Volatility Index (SVI) of 22%, which ranks in the low 6th annual percentile, indicates unusually low volatility expectations being priced in at the moment. 


• VIAB is again the recipient of upbeat brokerage attention this morning, after Deutsche Bank raised its price target to $39 from $36. However, this is still below the stock's most recent closing price of $44.85. Shares of Viacom, Inc. could again be getting stuck in the $45-$48 region that has thwarted breakout attempts throughout the year, though the stock is on pace for its second straight close atop its 50-week moving average. Options traders may be hoping for VIAB to retreat on the charts, as the weekly 6/24 46-strike put has been by far the most popular option over the past two weeks, judging by open interest added. In other news, the courtroom drama involving controlling stockholder Sumner Redstone continues.