Analyst Update: Alphabet Inc, Nike Inc, and Amazon.com, Inc.

Analysts adjusted their ratings and price targets on Alphabet Inc (GOOGL), Nike Inc (NKE), and Amazon.com, Inc. (AMZN)

by Kirra Fedyszyn

Published on Dec 28, 2015 at 9:30 AM
Updated on Dec 28, 2015 at 9:31 AM

Analysts are weighing in today on tech giant Alphabet Inc (NASDAQ:GOOGL), athletic retailer Nike Inc (NYSE:NKE), and Internet retail titan Amazon.com, Inc. (NASDAQ:AMZN). Here's a quick roundup of today's brokerage notes on GOOGL, NKE, and AMZN.

  • GOOGL is pointed 0.4% higher ahead of the open, after Barron's published an article suggesting that Alphabet Inc's (NASDAQ:GOOGL) YouTube division is twice as valuable as competitor Netflix, Inc. (NASDAQ:NFLX). GOOGL closed at $765.84 last Thursday, having lost a little ground since hitting its all-time high of $793.05 earlier this month, but the stock is still up more than 44% for the year. Yet, while 31 out of 33 analysts rate the security a "buy" or better, option traders have been making more bearish bets than usual. Specifically, GOOGL's 10-day put/call volume ratio at the International Securities Exchange (ISE), Chicago Board Options Exchange (CBOE), and NASDAQ OMX PHLX (PHLX) stands at 0.77 -- higher than 83% of readings taken in the past year.

  • NKE is headed 0.2% higher over its Thursday close of $63.18, thanks to a price-target hike to $77 from $75 at Argus. Since reporting quarterly earnings and undergoing a 2-for-1 split last week, the shares of Nike Inc have slipped on the charts. Still, the security has added more than 31% in 2015, earning it "buy" ratings from 83% of brokerages providing coverage. Option traders have been cheering NKE on, too. On the ISE, CBOE, and PHLX, the stock's 50-day call/put volume ratio of 1.45 is higher than four-fifths of all comparable readings in the last 12 months.

  • AMZN is set to pop 0.6% at the open today, after closing at $662.79 before the holiday -- not far off its all-time high of $684.82, tagged earlier this month. The e-tail giant just earned a price-target bump up to $797 -- far into never-before-seen territory -- at Axiom Capital Management. The company also reported impressive holiday numbers, including 3 million new Amazon Prime subscribers in the third week of December. Amazon.com, Inc. has more than doubled this year, outperforming the S&P 500 Index (SPX) by nearly 19 percentage points over than last three months. Still, option traders aren't all sold on the security's prospects. AMZN has a Schaeffer's put/call open interest ratio (SOIR) of 1.32 -- in the 78th annual percentile -- indicating near-term traders have shown an unusually heavy preference for puts over calls.

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