Why Hasbro, Inc. (HAS) is Putting Real Cash in Monopoly

Hasbro, Inc. (HAS) has found a novel way to celebrate Monopoly's 80th anniversary

Feb 6, 2015 at 10:13 AM
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If you're vacationing in France, you may want to pick up a copy of Hasbro, Inc.'s (NASDAQ:HAS) Monopoly. You're guaranteed to get a few hours of board game excitement out of the deal -- and you just might come away thousands of dollars richer.

That's right, Hasbro France is putting cold hard cash in 80 Monopoly boxes to celebrate the game's 80th anniversary. While 79 packages will include a few miscellaneous euros, one box's entire bank will be full of the currency -- the equivalent of roughly $23,500.

Moving along, HAS has been in rally mode since consolidating in the $52 area in mid-January, with the shares up roughly 7.3% to trade at $55.81. What's more, the stock has found a potential foothold at its 80-day moving average -- located at $55.82 -- which acted as support in late 2014.

Sentiment, however, is largely bearish toward the toy manufacturer. HAS' Schaeffer's put/call open interest ratio (SOIR) of 2.34 indicates put open interest more than doubles call open interest among short-term options. In addition, this SOIR rests just 2 percentage points from an annual peak. Along similar lines, the equity's 50-day International Securities Exchange (ISE), Chicago Board Options Exchange (CBOE), and NASDAQ OMX PHLX (PHLX) put/call volume ratio of 2.59 outranks 86% of all readings from the past year.

Elsewhere on the Street, short sellers have zeroed in on Hasbro, Inc. (NASDAQ:HAS). Over 11% of the stock's float is sold short, which would take approximately nine sessions to cover, given HAS' typical daily trading levels.

Daily Chart of HAS since September 2014 with 80-Day Moving Average


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