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44th Anniversary Buy-and-Hold Pick: Amazon.com (AMZN)

AMZN options traders could be positioning themselves for a big year-end rally

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Schaeffer's Investment Research turns 44 this month! We are the same age as Kim Kardashian and Justin Timberlake. We want to thank our loyal subscribers and readers for joining us on this journey within the options industry. To show our gratitude, we released a free report on our Top Stock Picks to buy (and hold) for the rest of 2025. Below is a snippet, but click here to access the entirety of the report.

Disclaimer: The levels discussed were taken from an AMZN chart on July 1, so price action may have shifted the chart.

E- commerce giant Amazon.com Inc (NASDAQ:AMZN) made a big move in the spring to reclaim its 2020-2021 range highs on the monthly candle. The market is potentially undervaluing what artificial intelligence (AI) can do for Amazon Web Service (AWS) revenue streams, and the benefits could provide a big boost for the stock when earnings roll around.

AMZN Stock Chart

In the options pits, we're seeing deep in-the-money December 270 puts being sold and December 270 being bought in bulk, which means there are big players potentially positioning themselves for a year-end rally. Premium is affordably priced as well, with AMZN's Schaffer's Volatility Index (SVI) coming in at the 8th percentile of its annual range.

 

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