Is It Time to Buy Fitbit Inc (FIT) Call Options?

Fitbit Inc (FIT) has been heating up on the charts, and could burn even higher as skeptics hit the exits

by Alex Eppstein

Published on Sep 23, 2016 at 2:01 PM

Fitbit Inc (NYSE:FIT) has gotten punished since its post-IPO highs near $52 from August 2015, losing two-thirds of its value. More recently, however, the stock has shown some signs of life. Plus, with skepticism prevailing in the options pits and beyond, FIT could be on the verge of a breakout, as the bears begin to turn tail.

For starters, the wearables stock recently broke a trendline connecting a series of lower highs dating back to that aforementioned 2015 peak. Not to mention, the shares have caught fire since the company's early August earnings report, rallying over 29% from the pre-event close -- and easily taking out the stubborn $16 level -- to trade at $17.

fit daily september 23

Potentially working in FIT's favor are high levels of pessimism. Take, for instance, the stock's Schaeffer's put/call open interest ratio (SOIR), which comes in at a top-heavy 1.61. Of note, this put-skewed reading ranks only 2 percentage points from an annual peak. Assuming FIT's upward trajectory persists, an unwinding of bearish put positions could serve as a catalyst higher.

Along similar lines, the stock's short interest just hit an all-time high, before pulling back ever so slightly. Still, an astounding 38.2% of FIT's float is sold short, translating into potentially seven days' worth of pent-up buying power, at the stock's average trading levels. To put it bluntly, the shares could be on the verge of a short-squeeze situation.

Last of all, despite the recent outperformance, roughly one-half of covering analysts have given Fitbit Inc (NYSE:FIT) a lukewarm "hold" rating. From a contrarian perspective, a round of upgrades could bolster the stock's ascent.

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