The Early Edge: Apple, BB&T, General Motors, and Sovereign Bancorp

A rundown of the morning's major news

by Mark Fightmaster (mfightmaster@sir-inc.com) 10/14/2008 9:16 AM



Today features an update for Macintosh laptops from Apple (AAPL), an upgrade for BB&T (BBT), a plant closure for General Motors (GM), and Sovereign Bancorp (SOV) finds a buyer. Here is what you need to know about this morning's news.

Apple

Computer king Apple (AAPL: View sentiment for AAPLsentiment, chart, options) is expected to upgrade its Macintosh (Mac) laptop line at an event this afternoon at the firm's California headquarters. Invitations were e-mailed last week, but were rather nebulous in details. Specific details aside, the AAPL rumor mills are rife with speculation that we will soon be privy to a MacBook featuring AAPL's lowest price to date. Piper Jaffray expects the company to lower the price tag on its entry-level MacBook from $1,100 to (as low as) $900. Other rumors have the new computer with an aluminum casing and a touch pad that can respond to gestures (like the iPhone). As the prices for laptops drop below $500, AAPL has stood firm keeping the prices on its laptops a tad pricier, but a lower price tag could encourage holiday shoppers to dish out the cash.

During the past 4 weeks, AAPL has shed 21.5%; however, the firm rallied yesterday to close atop the 100 level for the first time in 6 trading sessions. Ahead of today's open, shares of the firm are set to gap up to the 115 region - 5 points higher than yesterday's close. This higher open is good for AAPL, but there is plenty of room for pessimism to creep its way into the picture. AAPL's Schaeffer's put/call open interest ratio (SOIR) of 0.53 is lower than 99% of the past year's worth of readings. In addition, 12 of the 20 analysts tracking AAPL rate it a "strong buy." This glut of optimism could unwind if the stock continues to struggle, or any news disappoints. A shift in sentiment could push the stock lower.

BB&T

This morning, Citigroup issued upgrades for 12 U.S. banks to "buy." One of these banks is BB&T (BBT: View sentiment for BBTsentiment, chart, options) , which Citigroup upped to "buy" from "hold." In addition, the brokerage house noted that BBT is the best positioned of mid-cap regional banks. Elsewhere, Raymond James upped the regional bank to "outperform" from "market perform." A major reason for the bevy of upgrades was the belief that the $250-billion capital injection removes capital risk.

The tandem upgrades have BBT trading higher in pre-market action. It appears that the stock is set to take out resistance from its 10-month and 10-week moving averages, both of which could now act as support. The firm's sentiment backdrop shows plenty of opportunity for pessimism to unwind. BBT's SOIR of 1.39 is higher then 62% of those taken during the past 52 weeks, indicating bearish feelings from option players. There is also plenty of room for upgrades, as 18 of the 20 analysts tracking the firm rate it a "hold" or worse.

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