Schaeffer's Media Outtake: A Brief Pre-Weekend Sentiment Take

Skeptical media crescendo accelerating

by Bernie Schaeffer 10/9/2009 2:32 PM


Keywords:

SPX

stocks

I recently discussed the anecdotal sentiment picture, concluding that this media-based gloom in the context of a powerful market uptrend had very bullish contrarian implications. Nothing has changed in the intervening 18 days. In fact, the skeptical crescendo may be accelerating, viz:

  • An Oct. 1 BusinessWeek article entitled "Fund Managers Brace for a Sell-Off." All four fund managers quoted were bearish, with one forecasting a Dow of 6,300 by year-end.
  • A Sept. 26 piece in the Financial Times headlined "A risky revival" that refers to the rally off the March bottom as "an incipient bubble."
  • A lengthy feature article in the Oct. 1 Economist with the self-explanatory title "Unrepentant bears – The end is nigh (again)" that was supported in the same issue by an editorial entitled "Please do feed the bears – The financial world needs its pessimists."
  • And from the Oct. 5 Dow Jones News Wire, a "Technically Speaking" piece that hypothesizes that the fact that this year's market has performed well during months that have traditionally been weak and vice-versa bodes very poorly for the rest of the year (November and December are traditionally strong months).

This list is by no means complete, and there is little, if anything, on the bullish side to provide counterpoint. This is extremely unusual at this stage of a rally that's been so powerful and persistent. And, either the contrarian laws of investing have been repealed, or this rally has quite a distance to run in both price and time before it becomes dangerous to be fully invested.

Noted technical analyst Martin Pring made a great observation in a Q&A interview in the Oct. issue of Stocks & Commodities magazine:

"Q: The rally (off the March bottom) has moved quite fast, hasn't it?
A: Yes. It's not allowing anybody to get in."

This makes a lot of sense, and it might explain much of the negativity we're seeing. A "slow" rally with a lot of sharp pullbacks and restarts allows those on the sidelines many opportunities to enter. A "fast" rally creates lots of frustrated players who haven't been able to find comfortable entry opportunities. And this only adds to the upside momentum, as many desperate sideline players will enter on only minor pullbacks while others will bad mouth the rally to justify their lack of participation.

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