Monday Morning Outlook: Earnings Picture Is Rosy, but 10,000 Proves a Battle

New SENTIMENT magazine offers market analysis tools, option trading strategies

by Todd Salamone 10/24/2009 12:25 PM


The Dow Jones Industrial Average (DJIA) closed at 9,995.91 on Friday, Oct. 16, tantalizingly close to the 10,000 mark it temporarily conquered earlier in the week. Last week, earnings was the name of the game on Wall Street, and most companies acquitted themselves pretty well. How did the market react? It backpedaled, finishing Friday at 9,972.18, less than 30 points from the millennial mark. Todd Salamone, Senior Vice President of Research, revisits his discussion of the prior week, in which he forecast the likelihood of some short-term speed bumps. He sees continued churning in the weeks ahead. Todd also recommends your attention to Bernie Schaeffer's SENTIMENT magazine. Next, Senior Quantitative Analyst Rocky White takes a look at the Moving Average Convergence Divergence, a long-term market indicator better known as the MACD. Rocky finds that MACD is flashing a strong buy signal. Finally, we wrap up with a look at some key economic and earnings reports slated for release this week.

Recap of the Previous Week: Playing Tag with 10,000
By Joseph Hargett, Senior Equities Analyst

It was a fine week for earnings. Manufacturer Eaton Corp. (ETN) and newspaper publisher Gannett Co. (GCI) exceeded analysts' earnings expectations. So did Yahoo! (YHOO), Morgan Stanley (MS), and Wells Fargo (WFC). Apple Inc. (AAPL), Amazon.com Inc (AMZN) and The Travelers Companies Inc. (TRV) just killed. There were some disappointments – including DuPont (DD) and Coca-Cola Co. (KO) – but on balance, earnings and revenue were far better than expected. The Dow Jones Industrial Average (DJIA) reacted by playing tag with 10,000 all week.

Federal Reserve Chairman Ben Bernanke kicked the week off on Sunday by encouraging Uncle Sam to spend less and countries like China to spend more. A solid round of before-the-bell earnings reports on Monday bolstered equities, while crude oil futures climbed to a fresh 52-week peak. The DJIA climbed 0.96% on the day – and back above the 10,000 mark. The earnings picture was a little more mixed on Tuesday, while the Commerce Department revealed that new home construction increased by less than forecast in September. The Dow lost 0.50% on the day, although it remained above 10,000.

Wednesday initially looked like a return to form for the bulls, and the market indexes spent most of the day in the black. However, the Federal Reserve's Beige Book, which highlighted concerns about consumer spending and commercial real estate, cast a pall, as did a downbeat note from banking sector analyst Richard Bove. The Dow succumbed to a triple-digit 11th-hour sell-off, and declined 0.92% for the day, dipping below 10,000 again.

The bulls reclaimed 10,000 on Thursday. Dow divas AT&T Inc. (T) and McDonald's (MCD) surpassed the Street's expectations, with fellow blue chips The Travelers Companies (TRV) and 3M Corporation (MMM) each tagging new highs on the heels of favorable quarterly figures. Elsewhere, investors largely shrugged off a heftier-than-anticipated increase in first-time unemployment claims, instead honing in on a larger-than-forecast rise in the Conference Board's index of leading economic indicators. The Dow added 1.33% for the day.

Friday began with a peek above breakeven, but then turned south and just got worse all day, despite another good round of earnings reports and a bigger-than-forecast rise in home resales last month. By the close on Friday, the Dow fell 1.08%. For the week, the blue-chip barometer's decline was a relatively modest 0.24%, but it failed to conquer 10,000 on a weekly basis for the second week in a row. Elsewhere, the S&P 500 Index (SPX) posted a weekly loss of 0.74%, while the Nasdaq Composite (COMP) dropped only 0.11% for the week.

What the Trader Is Expecting in the Coming Week: More Speed Bumps
By Todd Salamone, Senior Vice President of Research

Last week's Monday Morning Outlook discussed the strong possibility of speed bumps ahead for the stock market in the near term. Short-term concerns included the market in the early stages of moving from an "overbought condition," the typical post-expiration broad-market weakness, an influx of equity option buyer optimism on par with levels that existed prior to a moderate pullback last month, and various broader indexes being challenged (yet again) by overhead technical resistance.

While there was a lot of drama in last week's trading action, with some noticeable advances and declines, the end of the week resulted in little movement from the week's prior close. As expected, the market finished lower, with the Dow Jones Industrial Average closing back below 10,000. Meanwhile, the S&P 500 Index (SPX) has yet to successfully make a sustainable move above the 1,080 area, which is about 61.8% above the March low.

The technical landscape of the market hasn't changed materially since last week. For example, I pointed out how key Fibonacci numbers (31.8, 50.0, 61.8), as measured by the percentage rally from the March low, have served as major hesitation points during the climb from the March trough. Specifically, I referred to the 1,080 area as mentioned above. Since first reaching the 1,080-1,085 area in the middle of this month, the SPX hasn't made any headway. If past is prologue, there will be continued churning in the weeks ahead, much like there was when the SPX hesitated at levels 38.2 % and 50% above the March nadir. We see the SPX chopping between its rising 50-day moving average, currently situated at 1,046, and the 1,100 century mark, which capped rallies last week. If these levels are taken out, there is additional support at 1,020 and resistance at 1,121.

Above being said, I thought it would be constructive to step back and explore a couple longer-term technical indicators that we are watching.

Our fall issue of SENTIMENT is hot off presses and in it I discuss the current status of the 14-month Relative Strength Index (RSI) and the 10-month historical volatility of the SPX. These indicators hit historical extremes in the spring, with the 14-month RSI triggering a "buy" signal at the end of April. Some market participants believe that we have come "too far, too fast." Is the 14-month Relative Strength Index (RSI) confirming this view? My article, which updates the status of these indicators, is on page 6.

If you aren't familiar with Bernie Schaeffer's SENTIMENT magazine, you will find it a great companion to Monday Morning Outlook. It includes educational pieces for those new to options trading, as well as advanced strategy articles to help experienced traders build their portfolios. Regular readers of this column will also notice another familiar voice in SENTIMENT. Rocky White, our Senior Quantitative Analyst, who regularly pens the Indicator of the Week column here, has some interesting thoughts on the gamma-weighted Schaeffer's put/call open interest ratio (SOIR). His article is on page 30.



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