The Dow Jones Industrial Average (DJI) claimed another multi-year high today, as investors continued to ride yesterday's Fed-inspired rally, albeit on a much more subdued level. "Today is simply a continuation of the strength we saw yesterday," said Schaeffer's Senior Technical Strategist Ryan Detrick. "While everyone is trying to figure out what QE3 means to the economy, stocks have spoken, and they like it. At the same time, hedge funds have totally dropped the ball and missed most of this rally. There's a good chance these Johnny-come-latelies could be the fuel for the next surge higher."

Keep reading to see what else was on our radar today:

• Short interest could add fuel to this rally.
• Plus, what lies ahead for Facebook Inc. (NASDAQ:FB)?

The Dow Jones Industrial Average (DJI – 13,593.37) rose to an intraday peak of 13,653.24 early in the session, before gradually paring its gains throughout the afternoon. By day's end, the blue-chip barometer was up 54 points, or 0.4%, finishing at yet another multi-year high. The Dow's 19 advancers were led by Caterpillar Inc. (NYSE:CAT), which gained 2.8%, while AT&T Inc. (NYSE:T) and Merck & Co., Inc. (NYSE:MRK) led the 11 decliners with losses of 2.3% each. For the week, the Dow added 2.2%.

The S&P 500 Index (SPX – 1,465.77) tagged a fresh high of 1,474.51 this morning, marking its highest peak in almost five years. Although the SPX pulled back to finish just 6 points, or 0.4%, higher, it still closed atop the 1,450 level for a second consecutive session -- and ended the week with an advance of 1.9%. Meanwhile, the Nasdaq Composite (COMP – 3,183.95) notched another decade-plus high of 3,195.67 before trimming its intraday advance to 28 points, or 0.9%, and closing a sixth straight session above 3,100. The COMP wrapped up the week with a climb of 1.5%.

The CBOE Market Volatility Index (VIX – 14.51) added 0.5 point, or 3.3%, regaining just enough ground to close back atop the 14.50 level.

Today's highlight: "I might sound like a broken record, but when the iShares Russell 2000 Index (ETF) (NYSEARCA:IWM) hits a new all-time peak -- and various housing names are breaking out to multi-year highs -- that, my friends, is bullish," commented Ryan. "Coupled with bonds taking it on the chin again, we could be on the verge of a huge move out of bonds and into stocks."

Turning to today's major market stories...

• The market is rallying to new highs, and could get an additional boost from future short-covering activity.
• Find out what every investor should know about the VIX versus VIX futures.
• Amazon.com, Inc. (NASDAQ:AMZN) and Whole Foods Market, Inc. (NASDAQ:WFM) ventured into new-high territory today.
• Analysts focused some attention on diversified products company 3M Co (NYSE:MMM) and data storage provider Western Digital Corp. (NASDAQ:WDC) this morning.
• Despite the stock's technical prowess, The Cheesecake Factory Incorporated (NASDAQ:CAKE) continues to be surrounded by pessimism -- which could make for a profitable contrarian play.
• Speculators wagered on a decline for Nokia Corporation (NYSE:NOK) over the next several months.
• Option Volume Briefs: The Financial Sector Heats Up Post-Fed.
• The shares of Facebook Inc. (NASDAQ:FB) are on the rise, but can they keep up their newfound momentum?

For today's activity in commodities, options, and more, head to page 2.