Schaeffer's Trading Floor Blog

Stocks on the Move: SodaStream International Ltd, Facebook Inc (FB), and D.R. Horton, Inc.

SODA, FB, and DHI are moving sharply in Thursday's trading

by 7/24/2014 1:18 PM
Stocks quoted in this article:

Markets are little changed this afternoon -- although the S&P 500 Index (SPX) managed to notch a fresh record intraday peak earlier -- as traders digest the latest round of earnings reports and economic data. Among specific names making notable moves are at-home beverage issue SodaStream International Ltd (NASDAQ:SODA), social networking site Facebook Inc (NASDAQ:FB), and homebuilder D.R. Horton, Inc. (NYSE:DHI). Here's a quick roundup of how this trio of names is performing on the charts so far.

  • SODA has soared roughly 15% today to trade at $33.21, as buyout buzz builds on the Israel-based company. Today's rally marks a change of pace for the stock, which has shed 33% year-to-date. Given the equity's longer-term technical troubles, it's no surprise to see sentiment tilted toward the bearish side. Specifically, 90% of covering analysts maintain a "hold" or "strong sell" suggestion toward SodaStream International Ltd, and short interest accounts for 29.8% of the stock's available float.

  • FB did not disappoint in the earnings confessional last night, with the company handily topping both top- and bottom-line estimates in its second quarter. The news was met with a swarm of bullish brokerage notes, sending the shares soaring to a new record peak of $76.74 right out of the gate. More recently, the equity was enjoying a 6.3% lead to linger near $75.80. More upbeat analyst notes may be in the future for Facebook Inc -- which could create a fresh wave of buying power -- as the consensus 12-month price target of $78.09 represents a slim 3% premium to present trading levels.

  • DHI, on the other hand, was hit with a double-whammy of dismal fiscal third-quarter earnings results and a lower-than-expected reading on new home sales in June. Against this backdrop, shares of D.R. Horton, Inc. are off 10% at $22.32 -- testing support at their year-to-date breakeven mark. Today's sell-off has apparently prompted one option player to roll her bullish bet down and out, by selling to close her front-month August 25 calls and using the proceeds to buy to open DHI's September 24 calls.

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