Ahead of Earnings: Short Sellers Expecting a TKO for World Wrestling Entertainment (WWE)?

Despite rising price action, World Wrestling Entertainment (WWE) has an exceptionally high short-interest ratio

by Andrea Kramer (akramer@sir-inc.com) 2/8/2008 3:40 PM


Keywords:

WWE

stocks

options

World Wrestling Entertainment (WWE: View sentiment for WWEsentiment, chart, options) is slated to report quarterly earnings before the market's open on Tuesday. More specifically, WWE is forecast to report earnings per share of 17 cents, with the Street predicting revenue of $115.01 million. With rising price action and a thumbs-up from analysts, why are investors so pessimistic?

On the charts...

Like Rocky Balboa, WWE shares have come from behind. In mid-January, the stock was pinned underneath its 10-, 20-, 50-, and 80-day moving averages, trading around the 14 level. Since then, the stock has managed to combat all of those trendlines, and is now positioned atop its 10-day moving average, hovering just above the 15.25 marker.

DAILY CHART OF WWE since January 2008 with 10-, 20-, 50-, and 80-day Moving Averages

From a broader perspective, the stock has been consolidating since early August, bouncing off the 14 level only to be consistently capped at 15.75. However, this week the stock temporarily breached resistance from its 50-week moving average for the first time since mid-July, but has since retreated back into its trading range.

weekly CHART OF WWE since July 2007 with 50-week Moving Average

Analysts in its corner

In parity with its recent short-term uptrend, analysts seem to be gathered in the bulls' corner. According to Zacks, WWE holds 3 "buy" or better ratings, compared to only one "hold" rating. Though this configuration leaves potential room for downgrades – especially considering 2 of those ratings are "strong buys" – it does reiterate the Street's faith in the equity ahead of earnings.

A short fight?

Despite the technical feats and analyst love, short sellers aren't yet convinced of WWE's strength. Though short interest has declined more than 7% since the latest recording period, the stock still boasts a high short-interest ratio of 9.93. In other words, it would take about 10 trading days at the stock's average daily volume to buy back these shorted shares. This pessimism in the short-selling world could work to WWE's fighting advantage; a stronger-than-expected earnings report could trigger a short-covering rally.

To read more of my and my colleagues' thoughts on the market, please visit our Schaeffer's Daily Market Blog section throughout the trading day.

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