"We follow the advice of the best long term market timer in the world, Bernie Schaeffer. It feels like he is a member of our family. Thanks Bernie." - S. Bevilacqua, CA

Schaeffer's Live Help Chat
(Monday - Friday 8:30am - 4:30pm EST)
or call:
(800) 448-2080
(Monday - Friday
8:30am - 6:00pm EST)
Tax Deduction Reminder: Subscriptions to our services may be 100% tax deductible as an investment expense. They are fully tax deductible as a business expense by most corporations.

SFO Psychology of Trading Book
Features the top trading psychologists and behavioral economists, including Bernie Schaeffer, presenting effective strategies on developing a winning mindset.
  • Developing a winning trading mindset
  • See Bernie's chapter on sentiment
  • 100% money-back guarantee
Click here to agree to Schaeffer's Terms and Conditions


"SFO Personal Investor Series: PSYCHOLOGY OF TRADING" features the top trading psychologists and behavioral economists as they present effective strategies on developing a winning mindset.

And don't miss our very own Bernie Schaeffer's Chapter 18 - "What's the Crowd Thinking." Find out why sentiment is so important when combined with fundamental and technical factors (a methodology we at Schaeffer's call "expectational analysis" for analyzing stocks, sectors, or the market overall).

This book is the most complete collection of insight on trading psychology available today... and it can help make you a better trader.

Backed by scientific inquiry, yet written in the accessible, entertaining style that’s made Stock, Futures & Options magazine so successful, the 5 sections and 28 chapters of “Psychology of Trading” presents a detailed game plan for investors at every level.

You’ll reap the benefits as each trader explains his or her own unique perspective on the importance of managing mind games to reach maximum profitability.

When you order “Personal Investor Series: Psychology of Trading,” you get a compilation of articles from the best and the brightest traders working today.

As one of THE most respected trading journals in circulation, Stock, Futures & Options magazine has put together a resource that we guarantee you will return to again and again.


From the first chapter, through the 28th, each trader addresses, from his or her particular area of expertise, the issue of mental fitness and agility as it affects trading and investment.

We are pleased to be counted in this collection of such high-caliber authors and expert traders.

Just Look What Bounty Is Contained In One Hard-Back Book:
  • Market Wizard Van K. Tharp’s psychological inventory of trading qualities.
  • Technical analyst Christopher Terry on finding your trading niche.
  • Flavia Cymbalista and Desmond MacRae on cracking the psychological code to George Soros’ personal trading philosophy.
  • Toni Turner on simple strategies to overcome common cases of mental block, performance anxiety, and loss remorse.
  • Eminent psychologist Brett N. Steenbarger and investing pro Mark D. Cook on becoming a more resilient trader.
  • New Market Wizard Linda Bradford Raschke’s strategies for maintaining a healthy mindset by keeping good records, developing reliable routines, and conducting thorough research.
  • Ned Gandevani, developer of the Winning Edge system, on how to eliminate not-pulling-the-trigger syndrome.
  • Internationally recognized human development and financial authority Adrienne Laris Toghraie on how having a life beyond trading can help your bottom line.
  • Hong Kong-based investment advisor Philippa Huckle on improving your trading by understanding how people really make investment decisions.
  • John Carter, author of “Mastering the Trade,” on balancing the joys of family with a home trading practice.
  • Securities trader Peter Kaplan on sticking to the right trading plan for you.
  • And, our very own, Bernie Schaeffer, showing you how to use crowd emotion and popular opinions about the market to your advantage.
Order Your Copy TODAY!

Click here to agree to Schaeffer's Terms and Conditions

Subscriber Reviews
I read your Market Recap everyday and I consider your website as a top leader in business news and analyst. Your staff and business reports along with tech analyst are best I have seen compared to other websites. Please keep up the good work. - O. Kwon
You are deserving of praise and thank you. I look forward to working with you, now, and for many prosperous years ahead. I really like your organization and the many services you provide. - S. Elliot
Subscribers who ordered this also went on to buy:
An Investor's Guide to Trading Options
This guide takes the mystery out of options and lays out strategies for any portfolio. Simplified into bite size nuggets of information that are easy to understand.
The Option Advisor Book
Learn To Trade Options. Bernie Schaeffer's book covers his approach to options from beginning to profit - the perfect guide to options.


Performance figures are based on actual recommendations made by SIR. Due to the time critical nature of stock and options trading, brokerage fees, and the activity of other subscribers, SIR cannot guarantee that subscribers will mirror the exact performance stated on our track records or promotions. Performance numbers shown are based on trades subscribers could enter based on our tracking guidelines. Past results are not necessarily indicative of future performance. You can obtain a track record for this service by calling 1-800-448-2080 Ext. 1251.


Schaeffer's Investment Research, Inc. (SIR) does not give individualized stock market advice. We publish information regarding companies in which we believe our subscribers may be interested and our reports reflect our sincere opinions. However, they are not intended to be personalized recommendations to buy, hold, or sell securities. Investments in the securities markets, and especially in options, are speculative and involve substantial risk. Only you can determine what level of risk is appropriate for you. Prior to buying or selling an option, an investor must have a copy of Characteristics and Risks of Standardized Options. You can access and download the booklet on The Options Clearing Corporation's (OCC) website at http://www.optionsclearing.com/about/publications/character-risks.jsp. This link reference is provided as a courtesy and does not imply that the OCC is endorsing SIR or its products. This booklet is also available for free from your broker or from any of the U.S. options exchanges.

We encourage you to invest carefully and to utilize the information available at the websites of the Securities and Exchange Commission at http://www.sec.gov and the Financial Industry Regulatory Authority at http://www.FINRA.org. You can review public companies' filings at the SEC's EDGAR page. The FINRA has published information on how to invest carefully at its website. We encourage you to get personal advice from your professional investment advisor or to make independent investigations before acting on information that we publish. Most of our information is derived directly from information published by the companies on which we report and/or from other sources we believe are reliable, without our independent verification. Therefore, we cannot assure you that the information is accurate or complete. We do not in any way warrant or guarantee the success of any action which you take in reliance on our statements.

Testimonials may or may not be representative of actual results.

Please click here to read other important notices and disclosures, including the full terms and conditions for this offer.

tribal fussion