The Wall Street Journal Guide
To Understanding Money & Investing

Discover the Fundamentals of Money
and Investments

This guide is an excellent resource for both seasoned investors
and for those just getting started.

Millions of people have used this guide to learn about the intriguing world of finance and investing. Now this perennial bestseller has been updated to include today's electronic markets, nontraditional markets,and new ways that financial data is being reported.

This guide presents the facts in an easy-to-follow manner with both color and levity. Everything from Money Basics to Stocks, Bonds, Mutual Funds, Futures, and (our favorite here at Schaeffer's) Options, are covered in this indispensable market reference resource. This Topic-Based guide helps you to pick and choose what issues you want to learn immediately.

• Understand the Vocabulary of the Market

• Learn the basics of Stocks, Bonds, Mutual Funds, Futures, and Options

• Our favorite section: introduces you to the world of Options - supplying you with a great means to compare the profit potential of Options to other investment mechanisms

• The handy Index enables you to immediately trace any concept directly back to the content of the book for still more information

• PLUS: FREE SHIPPING!

Lightbulb Press in collaboration with The Wall Street Journal has compiled a fantastic guide to the world of investing. With the addition of the Euro, ETFs and Single Stock Futures this guide brings the market's information up-to-date.

Not only does this text outline the ins and outs of the market - it explains the how and whys to make money in today's market. Moreover this guide helps you MAKE the right investment decisions and helps you to measure your success.

The History of Money

Unique and intriguing facts about money! How it started, where it came from - the value both then and now. The measurement and flow of money are covered with everything from the Consumer Price Index, Consumer Confidence to Managing Economic Health. At the end of this section you will have gained a NEW appreciation for a "Sawbuck."

Stocks, Bonds and Mutual Funds

Each of these three topics has its own section which traces its history, its vocabulary, its alternatives, and its value to today's market. You will be able to follow the guide to track and measure performance of your stocks, bonds, or mutual funds.

Everything from domestic to international trading is covered and how to translate wins in multiple currencies. In addition, you will gain a better understanding of the venue in which each of these subjects trade. The practical primer will help you spot trends, track performance, and evaluate companies, all with the goal of improving your investment ability.

Futures and Options

You know this book has to be good for Bernie Schaeffer to present it to you - he knows options and for him to endorse this book tells you that the information about options is very well done. As an introduction to the world of options, the biggest advantage that this guide offers is the ability to compare and contrast different investing channels to decide which is best for you.

Learn to trade Options and Futures, including everything from Commodities, Exchanges, Hedges, Speculators, Tracking, and Over the Counter Derivatives. Start the learning process to build your portfolio - TODAY!

This 160-page book is broken down into 5 informative sections: 

TABLE OF CONTENTS 

• Money
• Stocks
• Bonds
• Mutual Funds
• Futures and Options

This guide is copyrighted 2005 and will be a GREAT ADDITION to your Investment Library!

Order Your Copy Today!