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The Art of Contrary Thinking
Bernie Schaeffer proclaims, “This book profoundly changed the way I approach investing.” Avoid thinking like the crowd – and profit from your independence.
  • Change the way you trade
  • Learn why the crowd is usually wrong
  • 100% money-back guarantee


Click here to agree to Schaeffer's Terms and Conditions


"This book profoundly changed the way I approach investing."
- Bernie Schaeffer


Contrary opinion is the key to Bernie Schaeffer's successful Expectational Analysis® approach.

Read this book to understand why!

    • The Crowd is Usually Wrong: As Neill writes, "The ‘crowd' is most enthusiastic and optimistic when it should be cautious and prudent; and is most fearful when it should be bold."
    • But Understanding the Crowd is Critical to Trading Success:When you correctly predict the future price movement of a stock, your profits will soar! Measuring and evaluating the sentiment of the crowd is key to successful trading, because it is the crowd that has the greatest effect on the future price movement of the stock.
    • Learn how to think critically and avoid being seduced by the obvious.
    • Discover the practical uses for contrary thinking for forecasting market movements.

"When everybody thinks alike,
Everyone is likely to be wrong."

As evidence of the above quote, Humphrey B. Neill, references Holland's incredible "Tulipmania," and the New York stock market crash in 1929 as examples of mass hysteria. This radical text, written in 1954, applies contrary thinking to everything from the stock market crash of 1921 to the presidential election of 1952, to the start of World War II.

It is surprising how much history repeats itself. In an example eerily similar to the Gulf War and the War in Iraq, Neill points out the danger in assuming that past events are accurate predictors of the future. In the years immediately following the close of World War II, popular forecasts predicted a business recession similar to that experienced post World War I. What actually happened was a business boom, not a business bust!

Understanding The Art of Being a Contrarian

Neill's Theory of Contrary Opinion began as his attempt to understand and predict economic trends. By reading THE ART OF CONTRARY THINKING you'll understand what contrary opinion is, how to apply it to the markets when investing, and how it can aid you in your critical thinking.

"Mr. Neill lays out in short, specific chapters, his arguments for why popular opinions often times turn out to be wrong, while the opposite, contrary opinion, would turn out to be correct

...a clear framework of how one assesses what the 'popular' opinion is, and how to teach yourself not to get caught up in the herd and to think independently."

 - Robert Stoll Amazon.com Customer Review

"As I said earlier, Humphrey Neill's The Art of Contrary Thinking is the classic work on contrarianism. I highly recommend it to you, as it explains the contrarian philosophy in clear, concise terms and provides some fascinating stock market history in the process."

- Bernie Schaeffer Chairman, Schaeffer's Investment Research Author of The Option Advisor

Order your copy today!

The Art of Contrary Thinking $10.95

Click here to agree to Schaeffer's Terms and Conditions

Subscriber Reviews
I just wanted to send you a quick note to tell you how impressed I have been with SIR and the people who work there... the returns have been GREAT. But the real key to your success is your people... I have recommended two other traders to use the service. - K. Cloutier
I have been so pleased with such results, that I signed up for all of the services offered by Bernie Schaeffer. The staff is very friendly and helpful. They are wonderful to deal with and I feel they are friends. And, I get to talk to a live person immediately. - J. Menzer
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Performance figures are based on actual recommendations made by SIR. Due to the time critical nature of stock and options trading, brokerage fees, and the activity of other subscribers, SIR cannot guarantee that subscribers will mirror the exact performance stated on our track records or promotions. Performance numbers shown are based on trades subscribers could enter based on our tracking guidelines. Past results are not necessarily indicative of future performance. You can obtain a track record for this service by calling 1-800-448-2080 Ext. 1251.


Schaeffer's Investment Research, Inc. (SIR) does not give individualized stock market advice. We publish information regarding companies in which we believe our subscribers may be interested and our reports reflect our sincere opinions. However, they are not intended to be personalized recommendations to buy, hold, or sell securities. Investments in the securities markets, and especially in options, are speculative and involve substantial risk. Only you can determine what level of risk is appropriate for you. Prior to buying or selling an option, an investor must have a copy of Characteristics and Risks of Standardized Options. You can access and download the booklet on The Options Clearing Corporation's (OCC) website at http://www.optionsclearing.com/about/publications/character-risks.jsp. This link reference is provided as a courtesy and does not imply that the OCC is endorsing SIR or its products. This booklet is also available for free from your broker or from any of the U.S. options exchanges.

We encourage you to invest carefully and to utilize the information available at the websites of the Securities and Exchange Commission at http://www.sec.gov and the Financial Industry Regulatory Authority at http://www.FINRA.org. You can review public companies' filings at the SEC's EDGAR page. The FINRA has published information on how to invest carefully at its website. We encourage you to get personal advice from your professional investment advisor or to make independent investigations before acting on information that we publish. Most of our information is derived directly from information published by the companies on which we report and/or from other sources we believe are reliable, without our independent verification. Therefore, we cannot assure you that the information is accurate or complete. We do not in any way warrant or guarantee the success of any action which you take in reliance on our statements.

Testimonials may or may not be representative of actual results.

Please click here to read other important notices and disclosures, including the full terms and conditions for this offer.

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